Sounds like a lot of you guys have only had experience with either cheap colognes and/or with dudes who don't know how to wear cologne (i.e., they load it on). Yeah, a man's natural smell is good, no question about that, just the same, a naked man is good; but as a properly clothed man is also good in a different way, so is a man good who's wearing the right cologne in the right strength (the right strength being SUBTLY). It's hard to advise others what to wear scent-wise because everyone's body chemistry is different, so a scent will project differently. Similarly, some people (like me) have skins which "eat up" the scent so that with some sorts it doesn't last long; others have skins which hold the scent all day/all night long. My own favorites are Kouros, Fleur du Male, Armani Code, Norwegian Wood, le Troisieme Homme, and Anucci. Buy a quality fragrance, not something cheap you see on the shelves at a drugstore. Any scent, if you wear it too strongly, you're a public menace who should be sent to a desert island until the fragrance wears off; but if you wear it right, you're a public benefactor: It's great to smell good. Don't you wish everybody did?