woodfordr saidI have been faithful and have racked up frequent flyer miles. But over the last year or so I've noticed that their flights seem to be just as expensive and often more expensive than other airlines. It could be the routes (Denver, Tempe, Richmond, Atlanta, DC) but I might have to switch carriers. Thoughts?
It also depends on the routes, if you are flying on a route where there is not a lot of competition, the fares will be higher. But to answer your point, yes, their fares are not as low as they were in the beginning. I fly several times a year between Chicago and Columbus, Ohio to see family. When Southwest started flying this route in the mid 90s, their fare was $59.00 roundtrip! It gradually went up, first to $79.00 roundtrip, and then to about $118.00 roundtrip, where it stayed for a long time. In the last several years, the fare on that route, even on Southwest has hovered around $200.00 roundtrip. That is matched by United and American, so because I am a loyal AA customer, I have flown AA(American Eagle)on this route for the past several years.