NYT: A Santa Claus posed with children at a Cruz event in Minnesota, an appearance the campaign hopes to repeat across a 12-city tour. To retrieve photos taken with the Santa, visitors had to provide their names, email addresses and ZIP codes.

http://www.nytimes.com/politics/first-draft/2015/12/17/ted-cruzs-new-data-strategy-here-comes-santa-claus/?ref=politics