Yosemite to Rename Several Iconic Places

  • metta

    Posts: 44480

    Jan 15, 2016 2:18 AM GMT
    Yosemite to Rename Several Iconic Places

    Can a private company trademark public property? That's the question the feds are scrambling to answer after a longtime concessionaire in Yosemite claimed rights to the names of some of the park's most iconic locations.

    "Yosemite Lodge at the Falls will become Yosemite Valley Lodge; The Ahwahnee Hotel will become the Majestic Yosemite Hotel; Curry Village will become Half Dome Village; Wawona Hotel will become Big Trees Lodge; and Badger Pass Ski Area will become Yosemite Ski & Snowboard Area."


    "The outgoing company also trademarked “Yosemite National Park” for merchandising purposes, said Gediman. Will you be able to buy a Yosemite T-shirt at the gift shop come March 1? “That’s something that remains to be determined,” he said."


    "In 2014, the park service decided to open the next contract to new bidders. DNC didn’t get the job. DNC alerted NPS that since 2002 it had been trademarking the names of places throughout the park where the concessionaire worked—the many lodges, the ski hill—and also trademarking images and designs related to the park. In responding to why the government hadn't already trademarked those assets, Gediman wrote in an email that the "general thought was that names of buildings go along with the buildings, and no trademarks were necessary. [DNC] filed for trademarks without telling NPS, and we thought buildings and names went together.”


    That is ridiculous!
  • metta

    Posts: 44480

    Jan 15, 2016 2:30 AM GMT
    DNC Parks and Resorts - Parent company is Deleware North

    Web sites they own:




    The parent company: Deleware North


  • Apparition

    Posts: 4054

    Jan 15, 2016 2:34 AM GMT
    ...um warner brothers might have something to say....Sam I presume.
  • metta

    Posts: 44480

    Jan 18, 2016 6:57 PM GMT

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    Jan 18, 2016 7:32 PM GMT
    I hope the feds put the kabosh on this selfish perversion of the trademark laws ASAP. And, I wish corporations would show some class before plastering their names all over the latest sports venue they've built or bought. How about, just for once, respecting tradition instead of renaming your latest acquisition?

    Me, I don't care; I still call the place where the ChiSox play "Comiskey," the Tigers, "Tiger Stadium," and so on. Let others correct me so I can tell right away whom I wouldn't want to attend a game with. icon_twisted.gif