Feb 04, 2016 5:46 PM GMT
LGBT inclusion is top of mind for the business community — and not just because it’s the right thing to do. The Center for Talent Innovation’s newest report, “Out in the World: Securing LGBT Rights in the Global Marketplace,” demonstrates that countering LGBT discrimination makes a corporation competitive on three fronts. Fostering an LGBT-inclusive workplace helps a company attract and retain top talent, woo and win critical consumer segments, and innovate for underserved markets.
Study Maps Challenges and Opportunities for Pro-LGBT Companies Operating in Anti-LGBT Markets
Study shows multi-national corporations how to promote LGBT equality and strengthen growth
NEW YORK, January 22, 2016 — Fifty-eight percent of LGBT employees at multi-national corporations (MNCs) say their company has a nondiscrimination policy based on sexual orientation and transgender identity. However, LGBT-supportive MNCs struggle to extend that protection beyond their walls in antiLGBT jurisdictions, given that seventy-five countries still criminalize same-sex sexual conduct1. The Center for Talent Innovation’s 10-market study (including Brazil, China, Hong Kong, India, Russia, Singapore, South Africa, Turkey, the UK, and the US), Out in the World: Securing LGBT Rights in the Global Marketplace, shows LGBT-supportive MNCs how to foster an inclusive and safe environment for employees both on and off corporate campuses in anti-LGBT geographies....
...The study reveals talent and consumer market pressures for advancing global LGBT equality. A pro-LGBT stance improves a company’s ability to recruit talent and attract consumers, even outside of the LGBT pool: 72 percent of respondents who self-identify as LGBT allies say they are more likely to accept a job at a company that supports equal opportunities for LGBT employees. Eighty-two percent of ally respondents and 71 percent of LGBT individuals say they are more likely to purchase a good or service from a company that supports LGBT equality. LGBT employee engagement is higher, too: 84 percent of LGBT employees at supportive companies say they are proud to work for their employer (compared to 68 percent at unsupportive companies)...