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http://www.brookings.edu/blogs/order-from-chaos/posts/2016/03/02-wildlife-trafficking-felbabbrown-porter
As the world celebrates World Wildlife Day on March 3, the planet is experiencing alarming levels of species loss—caused, in large part, by intensified poaching....

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Emptying forests, savannahs, and oceans

...This unrelenting poaching crisis has been under way for well over a decade. It’s stimulated by the greatly expanding demand for animals, plants, and wildlife products particularly in China, East Asia, and among East Asian communities around the world....

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...Although East Asian countries—particularly China, Vietnam, and Thailand—are the key consumption and demand markets, the United States is widely believed to be the country with the second-largest consumer market for trafficked wildlife. But new demand (and supply) markets are once again rising in Latin America...

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...The bottom line is that demand for wildlife products must be reduced and kept low. To reduce demand, messaging campaigns should emphasize less altruistic appeals and long-term negative public goods consequence rather than the immediate personal costs of consuming wildlife. In particular, this includes stressing the negative effects to one’s health, such as emphasizing high mercury content in shark fins. Visible dramatic health consequences often were the mobilization core of other environmental campaigns, such as against acid rain and ozone depletion. Anti-poaching and anti-wildlife consumption campaigns should further seek not only to debunk the bogus purported benefits of consuming wildlife to one’s sexual life, such as that consuming rhino horn powder will enhance sexual prowess, but in fact emphasize the outright negative sexual effects—namely, that consuming wildlife products or having them in one’s possession will severely negatively affect the prospects for dating. This latter method has been effective in reducing cigarette and drug use....