Radd saidI don't understand why a fast food joint is making commercials like this in the first place. Why can't they just try and deceive us into craving their cheap slop? It's obvious they're not trying to sell us their products anymore. They're pandering to get people to buy their shit out of sympathy to their fake causes.
Haha. McDonalds is trying to turn around falling sales. This attempt is better than KFC desperate attempt to ignite their brand with the Colonel Sanders comedian actors.
They are trying to appeal with a good feeling about their huge brand. Trying to compete with Starbucks, Chick-fil-a, Chipotle and other new brands.
The coffee product actually looks good when they show it in the end.
I don't know if it is effective for them, but I understand what they are attempting to do. Change the perception of their brand. I am seeing it in their remodels of their store. They say the all day breakfast is working, but their franchisees are hating it.
McDonalds is still McDonalds to me.