Good video. I'd always thought well of Hallmark but just googled for a few moments and wound up reconfirming what I thought of them.http://www.hrc.org/apps/buyersguide/profile.php?orgid=14792#.V4AlpI-cFZU
Policies and Benefits
Final Rating 100
And here's their family foundation giving...http://foundationcenter.issuelab.org/resources/13568/13568.pdf
1.Bill & Melinda Gates Foundation
WA $2,845,654,000 $33,120,381,000 12/31/2006
17.Hall Family Foundation MO 55,708,950 883,436,222 12/31/2006
So that's both giving about 6% of the foundations' wealth annually--at least in that year--about which I'd imagine any more than that and you'd not be able to maintain that level.
And it looks like the Hall Family Foundation money goes to good places. Not funding people who fuck us.http://hallfamilyfoundation.org/grants-in-action/
Looks like mostly medical, arts, children, education, architecture, a National memorial even.
They've listed 2014 giving and the only religious recipients at least at the surface view looks like money for transitional help, for mental health, other community services etc provided by them. None of even their religious giving looks threatening.
In fact, the HRC rating shows that in category
"Engages in action that would undermine the goal of LGBT equality"
they score a 0.
This seems a friend of the LGBT community. They might not have been an out in front leader but they did not hinder and their advertising now whether or not they make money on it does in fact and with force support our cause.