Aug 07, 2016 10:48 PM GMT
https://www.washingtonpost.com/news/the-fix/wp/2016/08/07/the-new-postabc-poll-shows-just-how-badly-donald-trump-blew-his-convention/Conventions are not complicated things. They are a few nights' worth of free media attention, during which each political party can make its best case to voters for the general election. There's lots of ceremony and far, far too many speakers, but at the end of the day, it's just one long ad for a candidate — and, essentially, the only time during the campaign when this happens.
As we've noted before, Donald Trump blew it. Gallup has been tracking the response from voters to conventions since 1984, and the Republican National Convention of 2016 was the first for which more people said it made them less likely to back the candidate.
The big change was with independents. Independents who supported Clinton before the conventions were far more likely to say that it was out of opposition to Trump, by a 2-to-1 margin; after the convention, support for Clinton from independents was only slightly more because they opposed Trump. In fact, independents back Clinton out of enthusiasm for her at the exact same margin that Republicans back Trump out of enthusiasm for him (45 percent of each group).