GOP strategists, who are increasingly resigned to the likelihood of Trump being an election-day disaster for the party, are now actively working on plans to distance down-ticket incumbents from the nominee.

Those plans exclude fully disavowing Trump (and potentially alienating his base), but do include other coping mechanisms, such as accelerating the development of ads that distinguish other GOP candidates from Trump — airing as soon as early next month — or possibly launching a large-scale ad campaign to support conventional Republican positions, thus bolstering the party itself instead of the party’s nominee. Or, as the Times paraphrases one strategist’s explanation, “to provide voters with a different, nonthreatening view of Republicans, so that the party is not wholly defined by Mr. Trump’s day-to-day pronouncements.”