Aug 14, 2016 3:43 PM GMT
NYT: It did not take a record number of publicly out athletes competing at the Rio Games to draw the gay community’s attention. It did not take a shirtless and lubed flag-bearer from Tonga, or photographs of gymnasts on the beach, or divers taking post-plunge showers.
Those things only helped draw interest from audiences, both gay and straight. But gay men were already a reliable demographic, as demonstrated across the web, from Outsports to other sites targeted to gays that are now filled largely with photos and posts about the Olympics.