The kids are right there and in every other sentence she uses the word fuck. Great example she's setting.
Imagine if they were Japanese, Chinese, Polish, Peruvian, etc. wearing traditional clothing from their ancestor's country, and how their parents would have reacted. Probably just ignored it, or more likely told the salesperson why they were dressed that way.
A good point about the children. I was once in a situation like that, although perhaps not so crude, that I found terribly humiliating. (Long personal anecdote follows)
I was around 13, making it about 1962. Our family had gone out to Sunday dinner, as we often did in the winter months. My Father & I were both dressed in suit & tie, my Mother & Sister in dresses, as we usually were on those occassions. The restaurant was extremely exclusive, with about a 6-month wait for reservations, the only way you could get in.
I ordered something simple, a chicken breast. I was afraid to try the more daunting dishes. Most of which I couldn't begin to understand, much less pronounce. In fact, I think my parents had to let me know that it WAS just a breast of chicken on the menu, with a super-fancy name.
Our food arrived, and my Father immediately objected to mine. Telling the waiter that it wasn't a chicken breast as advertised, because there was a leg attached. The waiter said they served it that way, virtually an entire half chicken. My father wasn't satisfied, and loudly insisted on seeing the manager.
Not using crude language, I don't think I ever heard my Father use 4-letter words in my entire life. One of his many admirable attributes, that I hope to have acquired from him.
I was just sitting there getting red faced. I don't know what had gotten into him. He almost never behaved that way. So he and the manager argued loudly back and forth, the manager not yielding, my Father saying he'd never return there. And he didn't. I was afraid at one point we were going to be ejected.
Meanwhile we were the embarrassing center of attention in the restaurant, all eyes & ears on us. Actually kinda traumatizing to me, because I still remember it, very vividly.
I finally was able to eat my food. I quietly told my Father that it was delicious, and I had no complaints. Regardless of what he thought it was, or wasn't. He glared at me.
On the way home in the car I announced that I would never go to another family dinner in a public place with my Father again. And I didn't for years. My Parents would take my Sister, while I would stay home, old enough to be left on my own.
It wasn't until I entered the Army, some 7 years later, that I went to a public restaurant with my both Parents again. But then I was actually taking THEM as MY guests. And in fact I revere both their memories, miss them terribly.
But that behavior was unforgivable. And I know our Mother was furious and had her own words with him about it. You simply don't make an ass out of yourself in public, in front of your spouse and children.