Adidas sexy new "wanna swap" jersey ad - you've gotta love it

  • Posted by a hidden member.
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    Apr 13, 2009 8:22 PM GMT
    Here's Adidas' new ad.

    I'm not sure who they think their target market is but this is either clueless or brilliant.

    Regardless, it's definitely woofy.

    http://www.adidas.com/campaigns/campaigns_nz/content/popup/index.asp#/choose

    Uh, I vote for #1 and #4.

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    Apr 13, 2009 9:37 PM GMT
    outdoorathlete saidHere's Adidas' new ad.

    I'm not sure who they think their target market is but this is either clueless or brilliant.

    Regardless, it's definitely woofy.

    http://www.adidas.com/campaigns/campaigns_nz/content/popup/index.asp#/choose

    Uh, I vote for #1 and #4.



    Well obviously I'm not their target market
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    Apr 13, 2009 9:48 PM GMT
    Waaah, the big kids didn't include my race in their ad...


    icon_rolleyes.gif

    You can't please all of the people all of the time.

    Also, the 4th one is majorly attractive.

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    Apr 13, 2009 9:51 PM GMT
    its the new zealand all blacks.. its targeted towards kiwis.. I don't see any Chinese in there either..

    Must be desperately painful living your life.
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    Apr 13, 2009 10:06 PM GMT
    I would have preferred if the swapped jockstraps, or maybe spit....
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    Apr 13, 2009 11:04 PM GMT
    Boring guys. Where's the diversity?
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    Apr 13, 2009 11:17 PM GMT
    Are you people seriously complaining about the lack of diversity? icon_rolleyes.gif

    lilTanker saidits the new zealand all blacks.. its targeted towards kiwis.. I don't see any Chinese in there either..

    Must be desperately painful living your life.



    Considering the number of Chinese people I saw when I was in Auckland, I'm kind of surprised by that! haha!
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    Apr 13, 2009 11:29 PM GMT
    skifan08 saidConsidering the number of Chinese people I saw when I was in Auckland, I'm kind of surprised by that! haha!
    HAHAHA oh to true icon_biggrin.gif

    they are a footy team, they are using footy players.. I mean.. come on..
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    Apr 13, 2009 11:36 PM GMT
    I find it funny actually.. go take a look at the photos.. what do you see?? for white guys and a maori guy.. so.. since it doesn't include an african american guy its not diverse?
  • Tyinstl

    Posts: 353

    Apr 14, 2009 12:27 AM GMT
    probably the gayest sports ad ever. But I'd totally fuck all of them at once
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    Apr 14, 2009 12:33 AM GMT
    Tyinstl saidprobably the gayest sports ad ever. But I'd totally fuck all of them at once


    which would make me buy a jersey, fo sho!


    or whatever they're selling...
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    Apr 14, 2009 12:41 AM GMT
    lilTanker saidI find it funny actually.. go take a look at the photos.. what do you see?? for white guys and a maori guy.. so.. since it doesn't include an african american guy its not diverse?


    Who said anything about an African American guy? No, but when 3/4 are white and they dismiss a large demographic (like LATIN AMERICA--think, futbol) there is a problem.

    No worries, to each his own. 75% of one group is fine, I guess?
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    Apr 14, 2009 12:52 AM GMT
    ucla_matta said
    lilTanker saidI find it funny actually.. go take a look at the photos.. what do you see?? for white guys and a maori guy.. so.. since it doesn't include an african american guy its not diverse?


    Who said anything about an African American guy? No, but when 3/4 are white and they dismiss a large demographic (like LATIN AMERICA--think, futbol) there is a problem.

    No worries, to each his own. 75% of one group is fine, I guess?


    But I think their target audience is NZ All Blacks rugby fans in NZ... I don't think they really have many Latinos there...
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    Apr 14, 2009 12:59 AM GMT
    Even still, that solidifies my point. 3/4 of a group not-representing the demographic.
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    Apr 14, 2009 1:01 AM GMT
    Woof! the last guy on the right icon_redface.gif
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    Apr 14, 2009 1:25 AM GMT
    ucla_matta saidEven still, that solidifies my point. 3/4 of a group not-representing the demographic.



    That's actually pretty dead-on with the New Zealand demographic. I think 70-80% of the population is white and the remainder is a mix of Maoris, Asians and Pacific Islanders which some random others sprinkled in.

  • boilerup_82

    Posts: 188

    Apr 14, 2009 1:32 AM GMT
    1st guy and last guy...yummy!
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    Apr 14, 2009 1:37 AM GMT
    ucla_matta saidEven still, that solidifies my point. 3/4 of a group not-representing the demographic.

    yeah go look at the demographic of new zealand then come back to me..

    but thats besides the point anyway, you don't see 50/50 so you think its being racial, I've seen tons of ads from the US that are all white guys and ads that are all black guys.. where is there equality..

    You got the same in asian, its all Asians, but where are the Indian people in advertising??

    HELL Australia, where are the aboriginals? England, where are the hot people in advertising?

    they took a bunch of apparently hot guys and stuck them in an add shirtless..
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    Apr 14, 2009 1:38 AM GMT
    ucla_matta said
    lilTanker saidI find it funny actually.. go take a look at the photos.. what do you see?? for white guys and a maori guy.. so.. since it doesn't include an african american guy its not diverse?


    Who said anything about an African American guy? No, but when 3/4 are white and they dismiss a large demographic (like LATIN AMERICA--think, futbol) there is a problem.

    No worries, to each his own. 75% of one group is fine, I guess?


    Except it's Rugby, not football. And it's not America, it's New Zealand. I highly doubt there are many African Americans in New Zealand.

    In fact, I highly doubt there are many non-white, non-asian demographics in all of New Zealand...

    In fact, according to Wikipedia, this is how New Zealand breaks down racially as of 2006:
    New Zealander 429,429
    European 2,609,592
    Maori 565,329
    Pacific Peoples 265,974
    Asian 354,552
    Middle Eastern, Latin American or African 34,743
    Other Ethnicity 1,491
    Total people giving their ethnicity 3,860,163

    So... um... what are you crying about? In New Zealand, the racial breakdown is almost completely white European. The largest minority is Maori, which is represented in that ad.

    I'm really confused. Can we not just appreciate how hot these guys are?
  • Posted by a hidden member.
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    Apr 14, 2009 1:40 AM GMT
    tamati ellison... damn he's fine
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    Apr 14, 2009 1:43 AM GMT
    rezdylan saidI'm really confused. Can we not just appreciate how hot these guys are?

    NO WE MAY NOT You sexy little fucker..

    We must have precise racial quotas met on everything.. where are the maori people to become incensed about not being as accurately represented.. where are they, I DEMAND They show up and become incensed about racial equality, the plight of modern man and homosexuality!!!!!!!

    On a side note, Liam Messam, I've seen him in person.. TOTALLY FUCKING HAWT better then any photo and his smile is just melt worth, I'd SOOOOOOOOOO Love to have his legs wrapped around my waist!