And the target consumer is??

  • Posted by a hidden member.
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    Apr 16, 2009 2:03 PM GMT


    I dunno, at the end of the ad I'd question if this was a travel ad, clothes ad, "drink" ad or just a chance to have hot guys parade around half-naked.
    But I'm all for the choice of men and their half-nakedness icon_wink.gif
  • Posted by a hidden member.
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    Apr 16, 2009 2:07 PM GMT
    Thanks, that was totally homoerotic, and the black guy was ultra-hawt. I think they were selling a cider drink, but who cares? I presume the target consumer is hot guys, gay or straight. icon_biggrin.gif
  • Posted by a hidden member.
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    Apr 16, 2009 3:54 PM GMT
    tweenage girls and gay men

    A combined consumer group that has over the years propelled a great many individuals to temporary fame and success
  • Posted by a hidden member.
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    Apr 16, 2009 4:01 PM GMT
    huh? jizz? icon_eek.gif
  • Posted by a hidden member.
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    Apr 16, 2009 4:49 PM GMT
    Um... yeah... That's what working in the orchard is really like. Sure.
    Still a couple of spots open in the bunkroom.
  • Bunjamon

    Posts: 3161

    Apr 16, 2009 5:05 PM GMT
    It's targeting anyone who a) wants to look like the men in the ad or b) wants to sleep with people who look like the men in the ad or c) both.

    And I must say that now I'm a little thirsty!
  • Posted by a hidden member.
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    Apr 16, 2009 5:26 PM GMT
    I like the cover of the song!!!!! The first 2 guys... and that's about it... so i wont be drinking it LOL
  • Little_Spoon

    Posts: 1562

    Apr 16, 2009 5:29 PM GMT
    Gay Men and the morbidly obese.


    XD
  • Posted by a hidden member.
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    Apr 16, 2009 5:30 PM GMT
    Nice display of juice erupting from the bottle necks... and was that the same number of spurting bottles and there where men?? icon_eek.gif
  • TallGWMvballe...

    Posts: 1925

    Apr 16, 2009 5:32 PM GMT
    Because it is for an alcoholic beverage, it is targeting the 18-25 year olds but by using such young people it will hit the teens as well. (next gen of drinkers)
    I thought the blonde guy is hot myself.... all others are mega mainstream good lookers.

  • Posted by a hidden member.
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    Apr 16, 2009 5:33 PM GMT
    for the first 30 seconds I thought it was an apple ad!!!
  • NYCguy74

    Posts: 311

    Apr 16, 2009 8:35 PM GMT
    TallGWMvballer saidBecause it is for an alcoholic beverage, it is targeting the 18-25 year olds but by using such young people it will hit the teens as well. (next gen of drinkers)
    I thought the blonde guy is hot myself.... all others are mega mainstream good lookers.



    thanks to the wonders of google translate (from dutch)
    "alcohol onder de 16 natuurlijk niet" = "alcohol under 16 of course not"

    so wherever this it, the drinking age is only 16.
  • Posted by a hidden member.
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    Apr 16, 2009 9:08 PM GMT
    Target market must not include me.
    Cuz that one would have me hitting the mute button...or changin' the station.
    But whadda I know?

    How 'bout a gay beer?
  • ROYCE13

    Posts: 315

    Apr 16, 2009 11:32 PM GMT
    it looks like the target market is the wine cooler drinking group which is or I think is mainly younger women and a part of the gay men population - that is the only group that I see drinking these types of drinks. The ad song talks about the girls, so maybe they think men will think about the drink at the bar for the girlfriend, and then the gay man might remember is too.
  • TallGWMvballe...

    Posts: 1925

    Apr 16, 2009 11:38 PM GMT
    It is for sparkling cider meaning fermented "hard" apple cider with some carbonizing and apparently it is ok for over 16 to drink it in Holland.
  • TallGWMvballe...

    Posts: 1925

    Apr 16, 2009 11:40 PM GMT
    It is for sparkling cider meaning fermented "hard" apple cider with some carbonizing and apparently it is ok for over 16 to drink it in Holland.