New Orbitz Commercial Features a Gay Golfer Wearing the HRC Logo

  • coolarmydude

    Posts: 9190

    Jun 16, 2009 11:42 PM GMT
    I saw it yesterday on ESPN!!!



    Read the story here:
    http://www.examiner.com/x-4905-DC-Gay-Travel-Examiner~y2009m6d16-Orbitz-creates-buzz-with-gay-golfer-commercial



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    Jun 17, 2009 12:47 AM GMT
    I noticed the rainbow golf towel before I noticed the HRC logo. ha ha!! The article doesn't even mention that part. You can see it at the 04-05 second mark.
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    Jun 17, 2009 1:05 AM GMT
    Very subtle, haven't seen it on TV yet. GLBT viewers will get the message immediately, straights may not. And 4 men in a golf foursome is so common that no one would think it unusual they're all together, regardless of their possible mix of orientation.

    With gays still doing travel during the recession, we're a good segment to target. I hope Orbitz profits by this commercial, and keeps it running.
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    Jun 17, 2009 1:13 AM GMT
    I guess I should feel really happy that We are featured in a very mainstream commercial. But why when they represent Gay people in these commercials do they all have the Gay characters looking ugly or scrawny or fat? (In this case ugly and scrawny!)
    I'm not saying they should use a model/Bodybuilder. But at least have the Gay character have a fit/muscluar appearance and be somewhat goodlooking! Be a little more true in representing our community.
    But I am glad to see this commercial despite the obvious bloody shortcomings of the actor they used.
    Cheers,
    Keith
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    Jun 17, 2009 1:15 AM GMT
    They know who is still traveling!
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    Jun 17, 2009 1:24 AM GMT
    Musclequest said But why when they represent Gay people in these commercials do they all have the Gay characters looking ugly or scrawny or fat? (In this case ugly and scrawny!)
    I'm not saying they should use a model/Bodybuilder. But at least have the Gay character have a fit/muscluar appearance and be somewhat goodlooking! Be a little more true in representing our community.
    icon_evil.gif

    Um.... have you seen most gay people? They aren't that attractive. I realize that the RJ crowd is hotter than the average gay, but still, most gay men aren't THAT attractive. Just like most men in general aren't TOO attractive. Besides, his look fits in with the look of the other 3 average joes.
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    Jun 17, 2009 1:28 AM GMT
    HotToddy saidBesides, his look fits in with the look of the other 3 average joes.

    Yeah, and they're selling a travel service here, not fashion clothing. They want viewers to be able to identify with these "average joes" and pay attention to the marketing message, not be distracted by hunky GQ models.
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    Jun 17, 2009 1:39 AM GMT
    HotToddy said
    Musclequest said But why when they represent Gay people in these commercials do they all have the Gay characters looking ugly or scrawny or fat? (In this case ugly and scrawny!)
    I'm not saying they should use a model/Bodybuilder. But at least have the Gay character have a fit/muscluar appearance and be somewhat goodlooking! Be a little more true in representing our community.
    icon_evil.gif

    Um.... have you seen most gay people? They aren't that attractive. I realize that the RJ crowd is hotter than the average gay, but still, most gay men aren't THAT attractive. Just like most men in general aren't TOO attractive. Besides, his look fits in with the look of the other 3 average joes.


    Well I couldn't disagree more. I think Gay men, in general, are for more attractive then the breeder population. But aside from that....I understand that this is a travel ad, and not a fashion or athletic ad. But still and all. He is certainly the "dorkiest" one out of them. (My 10 yr. old nephew uses that word! He would be proud.) That actor is a really bad impression of what an average guy looks like. If that were the case, I would be so bloody depressed!
    Cheers,
    Keith
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    NB-Never the less, I am glad that We are at least represented. icon_rolleyes.gif
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    Jun 17, 2009 3:10 AM GMT
    I think gays have always been the unofficial "goldmine" demographic. I think there was a study that indicated that gays in general have a higher disposable income than non-gays, for whatever reason.

    About the "unattractive" actors..

    This seems to be a trend in both gay and straight advertising these days. I think companies want to reach out to a bigger audience. If they only had "beautiful" actors in the commercials, they would probably alienate a majority of the target audience.
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    Jun 17, 2009 3:14 AM GMT
    HotToddy saidUm.... have you seen most gay people? They aren't that attractive


    This would imply that you've seen 'most gay people', and I don't believe you.

    HotToddy said...but still, most gay men aren't THAT attractive. Just like most men in general aren't TOO attractive.


    So basically: You're a dude who likes dudes, but you think most dudes aren't attractive. Got it. icon_rolleyes.gif
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    Jun 17, 2009 3:16 AM GMT
    Hmm...intriguing..one thing popped in my mind as I watched that commercial...I wonder if that was counted as 1 stroke during his putt icon_razz.gif
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    Jun 17, 2009 3:17 AM GMT
    HotToddy said
    Musclequest said But why when they represent Gay people in these commercials do they all have the Gay characters looking ugly or scrawny or fat? (In this case ugly and scrawny!)
    I'm not saying they should use a model/Bodybuilder. But at least have the Gay character have a fit/muscluar appearance and be somewhat goodlooking! Be a little more true in representing our community.
    icon_evil.gif

    Um.... have you seen most gay people? They aren't that attractive. I realize that the RJ crowd is hotter than the average gay, but still, most gay men aren't THAT attractive. Just like most men in general aren't TOO attractive. Besides, his look fits in with the look of the other 3 average joes.


    dont even try to *argue* it seems like he just likes to stir up drama in any way he can. and none of them are particularly attractive. they are just 4 average joes, if anything its showing that gay guys are just like everyone else ...

    YAY for orbitz i will def try to use them in my next travel plans now icon_smile.gif
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    Jun 17, 2009 3:26 AM GMT
    It's a great and welcome move by Orbitz. The fact they choose the HRC logo, which is commonly associated with their movement for marriage equality, is a very welcome association. I'll happily consider Orbitz for my future purchases.

    And MuscleQuest, your criticism of the actor is entirely uncalled for and superficial. Just because a gay man isn't a model of perfection makes them any less valuable as a person. I enjoy the fact that this commercial celebrates the gay man's identity as an otherwise entirely normal person.
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    Jun 17, 2009 3:34 AM GMT
    chaos444 said
    HotToddy said
    Musclequest said But why when they represent Gay people in these commercials do they all have the Gay characters looking ugly or scrawny or fat? (In this case ugly and scrawny!)
    I'm not saying they should use a model/Bodybuilder. But at least have the Gay character have a fit/muscluar appearance and be somewhat goodlooking! Be a little more true in representing our community.
    icon_evil.gif

    Um.... have you seen most gay people? They aren't that attractive. I realize that the RJ crowd is hotter than the average gay, but still, most gay men aren't THAT attractive. Just like most men in general aren't TOO attractive. Besides, his look fits in with the look of the other 3 average joes.


    dont even try to *argue* it seems like he just likes to stir up drama in any way he can. and none of them are particularly attractive. they are just 4 average joes, if anything its showing that gay guys are just like everyone else ...

    YAY for orbitz i will def try to use them in my next travel plans now icon_smile.gif


    What? Shut your bloody cake hole you little arse! I'm not trying to stir anything up. I simply gave my opinion about the bloody commercial.

    (Can't help if you may look a bit like the scrawny guy. (Hey you cast the first stone.)) icon_twisted.gif

    Keith
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    Jun 17, 2009 3:39 AM GMT
    Skotlake saidIt's a great and welcome move by Orbitz. The fact they choose the HRC logo, which is commonly associated with their movement for marriage equality, is a very welcome association. I'll happily consider Orbitz for my future purchases.

    And MuscleQuest, your criticism of the actor is entirely uncalled for and superficial. Just because a gay man isn't a model of perfection makes them any less valuable as a person. I enjoy the fact that this commercial celebrates the gay man's identity as an otherwise entirely normal person.


    They could have chosen a more "average" bloke then that. He is way below average in my opinion. I'm not saying he should be a "model of perfection!" I'm certainly not one to throw stones in the looks category......but come on, he was not only below average in face, but scrawny too.

    But I'm really impressed w/ Orbitz! Will most likely use them in the future.
    Cheers,
    Keith
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    Jun 17, 2009 3:42 AM GMT
    how long before the crazies start crying for boycotting?
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    Jun 17, 2009 3:45 AM GMT
    tryandbuy saidhow long before the crazies start crying for boycotting?


    I think as soon as some of the repuGlicans see the HRC label.....they will start.
    Probably some stupid evangelist on the tele too! We can only hope not.
    Cheers,
    Keith
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    Jun 17, 2009 3:51 AM GMT
    Well, I saw this commercial actually broadcast for the first time tonight. I like its innocuousness nature, and I feel a kinda wicked smugness to know the "secret" of what that HRC logo means (we have one on our car), that many in America will not.
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    Jun 17, 2009 4:00 AM GMT
    Funny how a commercial that includes us and is supposed to be taken as a positive thing devolves into how good-looking or ugly the person is. I was happy to see that little equality symbol on his shirt and I think that goes a long way to ensuring trust between Orbitz and our gay community.

    Yeah, they could have gotten a better-looking actor, but maybe they decided to step outside of the box with this advertisement. I, for one, find it refreshing that sex wasn't being sold to us gay men (like in EVERY GAY AD), because I think that is more of a reflection of what the advertisers think of us as a people (sex-crazed lovers of muscular white men). I find it sad that our most in-depth and credible magazine, OUT, (at least I believe it's the most credible) is packed with ads that are equal to soft porn. They even do a nipple count, for crying out loud! I'm not saying that sex shouldn't ever be used to sell an item - because we all know it's used even for straight men. But I feel as though our ads take an extra couple of steps in the use of sex to sell stuff to our community. Since Orbitz didn't go that route I respect them more than any company that targets our community at the moment.
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    Jun 17, 2009 4:07 AM GMT
    Royalchaos2 saidFunny how a commercial that includes us and is supposed to be taken as a positive thing devolves into how good-looking or ugly the person is. I was happy to see that little equality symbol on his shirt and I think that goes a long way to ensuring trust between Orbitz and our gay community.

    Yeah, they could have gotten a better-looking actor, but maybe they decided to step outside of the box with this advertisement. I, for one, find it refreshing that sex wasn't being sold to us gay men (like in EVERY GAY AD), because I think that is more of a reflection of what the advertisers think of us as a people (sex-crazed lovers of muscular white men). I find it sad that our most in-depth and credible magazine, OUT, (at least I believe it's the most credible) is packed with ads that are equal to soft porn. They even do a nipple count, for crying out loud! I'm not saying that sex shouldn't ever be used to sell an item - because we all know it's used even for straight men. But I feel as though our ads take an extra couple of steps in the use of sex to sell stuff to our community. Since Orbitz didn't go that route I respect them more than any company that targets our community at the moment.


    I see your point. I'm not saying they needed to have some handsome adonis. But when the mass public who sees that commercial, and recognises the HRC emblem, I want them to see a confident guy who looks like he takes care of himself. This guy just appears SO wimpy, that he falls into the stereotype that many breeders already put Us in.
    I know I'm no prize in the looks and physique dept., but come on....that actor was bloody pathetic.
    But I hope I am completely off base here, and the campaign is a HUGE success for both US and Orbitz
    Cheers,
    Keith
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    Jun 17, 2009 4:11 AM GMT
    Musclequest said
    Royalchaos2 saidFunny how a commercial that includes us and is supposed to be taken as a positive thing devolves into how good-looking or ugly the person is. I was happy to see that little equality symbol on his shirt and I think that goes a long way to ensuring trust between Orbitz and our gay community.

    Yeah, they could have gotten a better-looking actor, but maybe they decided to step outside of the box with this advertisement. I, for one, find it refreshing that sex wasn't being sold to us gay men (like in EVERY GAY AD), because I think that is more of a reflection of what the advertisers think of us as a people (sex-crazed lovers of muscular white men). I find it sad that our most in-depth and credible magazine, OUT, (at least I believe it's the most credible) is packed with ads that are equal to soft porn. They even do a nipple count, for crying out loud! I'm not saying that sex shouldn't ever be used to sell an item - because we all know it's used even for straight men. But I feel as though our ads take an extra couple of steps in the use of sex to sell stuff to our community. Since Orbitz didn't go that route I respect them more than any company that targets our community at the moment.


    I see your point. I'm not saying they needed to have some handsome adonis. But when the mass public who sees that commercial, and recognises the HRC emblem, I want them to see a confident guy who looks like he takes care of himself. This guy just appears SO wimpy, that he falls into the stereotype that many breeders already put Us in.
    I know I'm no prize in the looks and physique dept., but come on....that actor was bloody pathetic.
    Cheers,
    Keith
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    Is that how 'breeders' stereotype gay men? From my perspective and experience (albeit perhaps limited), I think the stereotype is the antithesis. Gay men are seen as "fit, reasonably OK looking, etc". Am I wrong?
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    Jun 17, 2009 4:20 AM GMT
    bcpm said
    Musclequest said
    Royalchaos2 saidFunny how a commercial that includes us and is supposed to be taken as a positive thing devolves into how good-looking or ugly the person is. I was happy to see that little equality symbol on his shirt and I think that goes a long way to ensuring trust between Orbitz and our gay community.

    Yeah, they could have gotten a better-looking actor, but maybe they decided to step outside of the box with this advertisement. I, for one, find it refreshing that sex wasn't being sold to us gay men (like in EVERY GAY AD), because I think that is more of a reflection of what the advertisers think of us as a people (sex-crazed lovers of muscular white men). I find it sad that our most in-depth and credible magazine, OUT, (at least I believe it's the most credible) is packed with ads that are equal to soft porn. They even do a nipple count, for crying out loud! I'm not saying that sex shouldn't ever be used to sell an item - because we all know it's used even for straight men. But I feel as though our ads take an extra couple of steps in the use of sex to sell stuff to our community. Since Orbitz didn't go that route I respect them more than any company that targets our community at the moment.


    I see your point. I'm not saying they needed to have some handsome adonis. But when the mass public who sees that commercial, and recognises the HRC emblem, I want them to see a confident guy who looks like he takes care of himself. This guy just appears SO wimpy, that he falls into the stereotype that many breeders already put Us in.
    I know I'm no prize in the looks and physique dept., but come on....that actor was bloody pathetic.
    Cheers,
    Keith
    icon_evil.gif


    Is that how 'breeders' stereotype gay men? From my perspective and experience (albeit perhaps limited), I think the stereotype is the antithesis. Gay men are seen as "fit, reasonably OK looking, etc". Am I wrong?


    No, not completely wrong. But many of them do see Us that way. In this dogpatch/hillbilly state I live in, many still think of Us as limp wristed little nellies. I wish all breeders saw us as "fit, reasonably OK looking, etc"
    Cheers,
    Keith
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    Jun 17, 2009 4:24 AM GMT
    Fair enough Keith. Thanks for your insight. Come to Canada...we welcome you with open arms icon_razz.gif
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    Jun 17, 2009 4:33 AM GMT
    [quote][cite]

    What? Shut your bloody cake hole you little arse! I'm not trying to stir anything up. I simply gave my opinion about the bloody commercial.

    (Can't help if you may look a bit like the scrawny guy. (Hey you cast the first stone.)) icon_twisted.gif

    Keith
    icon_evil.gif[/quote]

    only one way to shut this "cake hole" (i dont even eat cake . . . lets call it like .. . a cookie hole i eat cookies more, or french fries) and i took no offense to anything, you can call me what ever you want, i am slim. Guess what, i'm not trying to bulk up, i want to be more lean then muscular. its the little guys who are like 130lb and my height you ned to give an emergency cheese sandwich to.

    and i look nothing like that guy, maybe you need my glasses.

    and if you're gonna try to insult me, be a little more creative, i was taking what i said from my observations on you in many other forums, it is always you against . . . most everyone.
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    Jun 17, 2009 4:44 AM GMT
    chaos444 said[quote][cite]

    What? Shut your bloody cake hole you little arse! I'm not trying to stir anything up. I simply gave my opinion about the bloody commercial.

    (Can't help if you may look a bit like the scrawny guy. (Hey you cast the first stone.)) icon_twisted.gif

    Keith
    icon_evil.gif


    only one way to shut this "cake hole" (i dont even eat cake . . . lets call it like .. . a cookie hole i eat cookies more, or french fries) and i took no offense to anything, you can call me what ever you want, i am slim. Guess what, i'm not trying to bulk up, i want to be more lean then muscular. its the little guys who are like 130lb and my height you ned to give an emergency cheese sandwich to.

    and i look nothing like that guy, maybe you need my glasses.

    and if you're gonna try to insult me, be a little more creative, i was taking what i said from my observations on you in many other forums, it is always you against . . . most everyone.[/quote]

    Look, I simply gave my opinion about the commercial, and how I felt the actor represents what a Gay man looks like. Attack my view/opinion I welcome that. But you made it personal with your, "dont even try to *argue* it seems like he just likes to stir up drama in any way he can" comment. What did you think you can insult anyone and not get a response?
    That was totally uncalled for.
    -Keith
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