Does anyone else do this?

  • Posted by a hidden member.
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    Nov 24, 2007 2:29 PM GMT
    I always click banner ads on LGBT sites, because I know this translates to the site making money and also for advertisers to realize that focusing on the community is a good thing.

    I don't actually read what is on the site, I just click the banner ads let the sites load and click out. Am I just a nutso activist or does anyone else do this?
  • Posted by a hidden member.
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    Nov 24, 2007 4:04 PM GMT
    Nope. I don't want my activity online tracked any more than it is.
  • HndsmKansan

    Posts: 16311

    Nov 24, 2007 4:13 PM GMT
    Nah, I wouldn't click on anything unless it really interests me. I was blown away when I saw the CFP (Certified Financial Planner) designation advertised.
    I read it. How many people in here (besides me) would want to, or have a reason to read it?icon_confused.gif
  • Hunter9

    Posts: 1039

    Nov 24, 2007 5:09 PM GMT
    while it does mean money for the site when you click on the ad, that money is coming directly from that LGBT ad... so im not sure if there's really a whole lot of rational in doing that.
  • Posted by a hidden member.
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    Nov 24, 2007 5:14 PM GMT
    The only reason to do that is if you are trying to harm both the web site and the advertiser.

    NO I never frivolously click on adds because I pay big bucks for pay-per-click advertising. It ruins my whole day when I see that someone has clicked on my ad 50 times. Even if they eventually buy something, (and they usually don't) I've gone into the red. I can't help wondering if it's a competitor trying to sabotage my budget, or some crazy old lady who doesn't understand how to use the internet.

    I don't have a lot of time to spend on marketing, but I seem to spend most of it figuring how to discourage people from over-clicking the ads. The first and easiest way to do that is to turn off content-network adds - those that show up on third-party web sites.

    If a site consistently returns a low conversion ratio, it will get dropped from any ad campaign. The message that it sends to advertisers is that it's not only useless, but actively harmful to advertise there.

    (Google claims that it has methods in place to weed out click-fraud, but they won't say what they are, on the grounds that if the methods were known, saboteurs would learn how to evade them.)
  • Posted by a hidden member.
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    Nov 24, 2007 5:25 PM GMT
    Thank you, mindgarden. I agree. My online marketing budget is stretched thin enough without having to pay for worthless clicks.
  • Posted by a hidden member.
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    Nov 24, 2007 5:33 PM GMT
    I agree with Mindgarden and Ellum. I own a marketing company and we do alot of interactive advertising. My clients always look at the conversion rate (people clicking to purchase) - rather than the click rate. It's a widely known fact that a large majority of consumers click, but don't convert.

    When people mindlessly click on an advertisement 50 times, it drives down the overall conversion rates and thus, companies may not actually advertise on those website again. In the end, you may actually be hurting the websites by dropping their conversion rate to miniscule levels.


  • Posted by a hidden member.
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    Nov 24, 2007 5:46 PM GMT
    I guess I'm a little dense but can someone explain to me how clicking on a link generates or costs money? As you can tell I'm not an Ad guy!
  • Posted by a hidden member.
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    Nov 24, 2007 5:57 PM GMT
    It's called "pay-per-click" advertising. It's attractive to advertisers because allegedly you are paying to put your ad in front of a targeted group of people who are actually interested in it. See:

    http://en.wikipedia.org/wiki/Pay_per_click

    Although this story is out of date on the cost range. In my market, the minimum click price is generally around 35 cents and most clicks cost around 85 cents. To be listed at the top of the search results is usually a little over a dollar per click.

  • Posted by a hidden member.
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    Nov 24, 2007 7:03 PM GMT
    The only ads I ever click on are sponsored links on a Google search when I'm actually shopping around for something. And, since I use the Adblock extension in Firefox, I never see site ads anyway.
  • asupas

    Posts: 234

    Nov 24, 2007 7:26 PM GMT
    I work for an online marketing company that does CPC (cost-per-click) ads. If you want to make Realjock some revenue then you can click on their banner ads but it won't really help the companies that are advertising on this site unless you are expressly interested in their products.

    Generally speaking, companies that advertiser through the internet pay between $.005 - $.50 (this is just with my company's pricing; Google can be much more expensive). This may not seem like a lot but banner ads and text ads on search result sites can receive tens of thousands of clicks per day. That can quickly add up to a hefty bill.

    Moreover, each time you click on any ad, that company has the ability to track if your visit to their site was a 'success' (i.e. - if you bought or subscribed to something). If they have a ton of useless clicks that don’t generate in sales then they terminate their ad program with the publisher site. So, if you are clicking on a banner just to click on it, you are bringing down the overall ROI and actually hurting the publisher site who is hosting the ad.

    Moral of the story, only click on ads if you are interested in the product/service thats being offered. icon_smile.gif
  • Posted by a hidden member.
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    Nov 24, 2007 8:48 PM GMT
    I never click lgbt related ads because i figure its silly to have profit go from one lgbt site to another. I only click major companies that advertise on gay sites.

    I will have to think twice about doing this now, if truly they have to pay for so many clicked ads that don't come through they may look to support business elsewhere and that would not be good. The question is though, would they look for business elsewhere? Every site draws in tons of useless clicks. So can one person doing some useless kicks to draw in revenue for lgbt sites be bad?
  • Posted by a hidden member.
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    Nov 24, 2007 9:10 PM GMT
    oh and I don't click on an ad 50 times. I click on an ad once. so I still think that it is beneficial.

    1. you are raising revenue for the lgbt site.

    2. You are showing corporate america that they should advertise to lgbt people, we exist, we click, and sometimes we buy.
  • asupas

    Posts: 234

    Nov 24, 2007 9:33 PM GMT
    If no one clicks on the banners then they will pull their ad. If they get tons of clicks and no one buys anything - then the ROI is too low and they pull their ad. The bottom line is that if we all clicked on the banners to support Realjock but didn't buy anything then the ROI would be too low for a company to continue the ad campaign.

    As long as you aren't click happy on the banner ads I'm sure it won't significantly affect the ROI for the ad campaign. So really you are accomplishing your goal of helping RJ make a little extra ad revenue. icon_smile.gif
  • asupas

    Posts: 234

    Nov 24, 2007 9:53 PM GMT
    You can't get viruses from banner ads. icon_smile.gif

    The thing to watch out for are pop-unders and pop-ups. If you are consistently receiving this type of advertising then you probably have some sort of ad serving software (a form of virus) on your computer. This software is usually delivered through bundled applications and 'free' software. They are free only because you are agreeing to receive a certain # of ads per day based on your internet activity. Downloading programs like Ad-Aware will help to remove these applications and leave no harmful programs on your computer.

    http://www.lavasoftusa.com/products/ad_aware_free.php

  • Posted by a hidden member.
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    Nov 24, 2007 10:30 PM GMT
    as a banner ad clicker i can say i dont think you have to worry about viruses. but if you truly are afraid just click legit ads like major companies and not sketchy ones like click this and become a millionaire.
  • Posted by a hidden member.
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    Nov 25, 2007 3:40 AM GMT
    Interesting. I don't normally click on ads if they don't have any certain appeal to me.

    They never taught this stuff in my marketing classes in college. Wait a minute...there was no internet when I was in college...never mind.
  • Posted by a hidden member.
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    Nov 25, 2007 8:34 PM GMT
    i think it's great that you all are conscious of your PPC budgets, and the arguments for not frivolously clicking on PPC ads are solid.

    Sadly, however, banner ads are a different beast entirely. Those banner spots are already paid for, usually on a cost-per-thousand basis. What this means is that the advertiser pays a fee for every 1,000 times the ad is shown. For banner ads, just getting a click is a bonus in itself, as they have terrible click through rats, and even worse conversion rates.

    So to go back to the original comment about hoping to generate money for LGBT awareness... the best way to do that is to keep reading LGBT sites and to get people you know to read those sites as well. The more page views a site gets, the more cost-per-thousand it can charge.
  • Posted by a hidden member.
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    Nov 25, 2007 10:35 PM GMT
    git do all major companies just pay for a certain amount of ads to be shown as opposed to pay per click. If that is the case, screw it, I am not clicking anymore lol.