For Your Health, Froot Loops

A group of US food and snack producers has come together to create a "Smart Choice" label “designed to help shoppers easily identify smarter food and beverage choices.”

Of course, smarter in this case is relative, as its president (Eileen Kennedy, dean of the Friedman School of Nutrition Science and Policy at Tufts University) provides the example of "smarter choice" being to choose a cereal (such as Froot Loops) over a doughnut for breakfast.

So...either she is remarkably stupid for someone in her position or an intellectual whore (I'm suspect the latter).