The second guy the OP mentioned is not necessarily better than average looking because his face is not in view!! That shifts your focus on his flawless body, which encourages you to fantasize about how his face "must" look like. Believe me, they pose this way for a reason.
Why are "guy next door" types more endearing? Because they look real. The supermodel types look like they had cosmetic surgery, loads of drugs, or both. When I check out a guy I always try to figure out if there could be an emotional connection. A supermodel can be endearing but often they are not. A guy worthy of my attention is someone who doesn't just have a pleasing exterior, but who also has a healthy disposition and agreeable personality.
EricLA saidI certainly wouldn't call Jay Hernandez average looking at all. But I think he does exude an approachfulness that so many other good looking men lack. Some really good looking men just seem so aloof and unobtainable. But I've always liked how open Jay's looks are. Few celebrities interest me, but Jay is definitely on my list.