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The Cult of Abercrombie

  • Posted by a hidden member.Log in to view his profile
    QUOTE Dec 18, 2007 7:50 PM GMT
    I was wondering what all of you thought about Abercrombie. At my university, there are groups of gay guys who seem to refuse anything that doesn't have the word plastered across the chest. I've never been much of a fan of the fad--some of their clothes look nice, but I find it horribly pathetic to pay so much to be a walking advertisement (that being said, I find it a little tacky for any label to be plastered across clothing).

    I feel like there are many gay guys who wear Abercrombie merely because it fits them into an elitist identity--in High School, this was surely the case, but now that we're holding careers and getting college diplomas, I'd think they'd be over it . .

    My philosophy of fashion is also that good looks begins within, so clothes should conform to and emphasize the muscles of a man's body, rather than detract, but maybe that's just me . .

    What do you all think?
  • Posted by a hidden member.Log in to view his profile
    QUOTE Dec 18, 2007 8:17 PM GMT
    dude...have you ever put on an abercrombie polo shirt? thats exactly what it does...emphasize your muscle (and by muscle, I mean your chest and arms, though the boxer briefs they used to carry emphasize quite another muscle all together).

    Thats why I wear their stuff. I dont care what it says on it, though I do have one tshirt that says "I'm kind of a big deal." and people always think its funny (I assume because it's true). icon_confused.gif
  • jarhead5536 Posts: 1348
    QUOTE Dec 18, 2007 8:19 PM GMT
    Ah, striking at the heart, are you?

    I am a former Abercrombie boy, just so you know. The company does use its snob appeal as a marketing strategy, and it has worked like a charm for over a dozen years now (hardly a fad by any definition). It uses gorgeous kids, hand-picked from the best fraternities and sororities, as hourly employees in the stores. This creates the impression that all the "cool" kids wear the stuff, and YOU should too!

    I was recruited there as a store manager when I got out of the military in 2000, and the most important part of my job (more than sales, appearance of the store, loss prevention, etc.) was the quality of the pretty boys and girls I recruited from the nearby colleges. They didn't have to have any sort of work ethic, they just had to be the hottest specimens of young humanity I could get my hands on.

    Having said all this, I do have to give the company credit for superior quality and workmanship in its products. I haven't been with A & F in about three years, and haven't bought any clothes, but I hardly need to. I have cargo shorts and sweatshirts that I have had since before I worked there that still look like new.
  • Posted by a hidden member.Log in to view his profile
    QUOTE Dec 18, 2007 8:22 PM GMT
    I wasn't aware that Abercrombie & Fitch was still relevant.

    In the early '90s the three things I owned from them fell apart too soon. Still, I made sure none of it had the brand plastered across it. I'm an individual, not a billboard.

    At least the folks who drive those cars with all the ads plastered on them get the car for free. But you have to pay Abercrombie to do their advertising for them.
  • Posted by a hidden member.Log in to view his profile
    QUOTE Dec 18, 2007 8:24 PM GMT
    ^ icon_eek.gif I think abercrombie and fitch is one of the most widely known words in every high school..

    I find it funny that Abercrombie was once the premier retailer of outdoor goods and sporting equipment. How far they've fallen and then risen again. Hell they don't even have to advertise much, they sell their attitude better than any product.

    I love some of their stuff because of the suggestive messages, or the fact abercrombie kids stuff fits me. (26 waist, 28 length jeans, etc)

    I avoid overuse of big logo branded stuff. Not everything they sell has a big logo. Armani and other companies are just as bad with logo's too. It's all made in the same factories as most clothing anyhow. Can't feel guilty when everything comes from the same evil.


  • jarhead5536 Posts: 1348
    QUOTE Dec 18, 2007 8:28 PM GMT
    The Limited, Inc. bought the company from the original family owners in 1995, and remade it into what it is now. It was going under fast, so they got it for a steal. The current owner was a senior executive with Limited and bought the company himself about four years later.
  • Posted by a hidden member.Log in to view his profile
    QUOTE Dec 18, 2007 8:29 PM GMT
    ^ You know it might just be me but I never saw anyone wear A&F until that LFO song "I like girls who wear abercrombie and fitch" - can't remember the real song name.

    Then every girl is sporting abercrombie logo's.
  • MsclDrew Posts: 4107
    QUOTE Dec 18, 2007 8:38 PM GMT
    Love it for many reasons

    1. They understand one of the fundamental principals of marketing, sex sells it's that simple.

    2. I remember a quote from the CEO saying that the reason they were so successful is that picked a dominate market segment rather than try and be all inclusive and accommodating. I think that's the future of marketing

    3. They show the world that heterosexuals can embrace homosexual tendencies without feminising themselves and being ashamed.

    4. They are a true lifestyle brand it's really individual, really young and cutting edge and not caring exactly who's fingers they tread on.

    5. I find the T-shirts funny, I find people who take a humorous outlook on life and can laugh at themselves to be far more tolerable than those who take offense at everything

    6. I really like the music, I don't care that I can't see the clothes, hey I look better in low level lighting, I often find shopping irritating they create a genuinely enjoyable store environment

    while your philosophy of fashion is valid but to be considered is the way of clothing can subtly concealing what's beneath yet flatter
  • Posted by a hidden member.Log in to view his profile
    QUOTE Dec 18, 2007 8:42 PM GMT
    "while your philosophy of fashion is valid but to be considered is the way of clothing can subtly concealing what's beneath yet flatter"

    Umm...what? Borat is easier to understand than this.

    If English is not your first language, then I apologize.
  • EricLA Posts: 3455
    QUOTE Dec 18, 2007 8:43 PM GMT
    I have to admit, their older catalogs were hot - H A W T - hot! Ingenious marketing at hetero boys and girls and yet understanding that they could bring in gay boys, too.

    But, the clothes are a little much for me. As a smaller guy, I hardly find things that fit me. And I do find it hard to wrap my mind around paying so much for distressed clothing. I do own a couple of things, but for the most part it's just not my style.
  • Posted by a hidden member.Log in to view his profile
    QUOTE Dec 18, 2007 8:48 PM GMT
    I have only ever own one A&F shirt... though i would LOVE the one that was all controversial with the two Wongs Chinese Laundry.

    I have ONE pair of their jeans. Mostly their jeans don't fit the male dancer's lower body. The work we do causes our legs and butt to never be proportionate to a dancer's waist.

    I would like to wear their stuff... but alas i don't
  • Posted by a hidden member.Log in to view his profile
    QUOTE Dec 18, 2007 8:49 PM GMT
    Nothing like Herb Ritts taking photos of perfectly sculpted young men in comprimising positions.... wait give me a minute.

    What I am tired of is men in their 30s and older wearing the shit as if they were 18 again. Sure it looks cute, but I find it way sexier for a man to act his age and wear more fashion forward adult clothes.

    Exceptions, at the gym, running around on a sunday with the dog. Anywherte where you could possible get away with wearing PJS.

    Sorry if I offended anyone, I might have a sleveless tank or two hiding somewhere as well.
  • Posted by a hidden member.Log in to view his profile
    QUOTE Dec 18, 2007 8:50 PM GMT
    ABERZOMBIE.

    though i must admit, i do own three pairs of their cargo pants - they fit perfectly, i love the style- and the army cargo pants are my fave for lounging. plus, there is no big ABERZOMBIE draped across my ass or crotch- unlike the t-shirts.icon_twisted.gif
  • Posted by a hidden member.Log in to view his profile
    QUOTE Dec 18, 2007 8:51 PM GMT
    I'm more of a Target apparel kind of guy. Mossimo rules!
  • Posted by a hidden member.Log in to view his profile
    QUOTE Dec 18, 2007 8:53 PM GMT
    I'm a little too old for their target demographic, but even when I was, I did not care for their clothes. I've never been interested in clonewear (gay or straight). To me it's the EuroBoy extreme opposite of the hiphop clown clothes that rapper wantabees wear (but still a coustume of sorts). Abercrombie boys seem to be everwhere with those too tight shirts. You have to admire their marketing, but these clothes seem to cater to a demographic that I could never relate too.
  • Posted by a hidden member.Log in to view his profile
    QUOTE Dec 18, 2007 8:55 PM GMT
    DJ Bens:

    Bruce Webber is the A&F photographer... Herb Ritts was mostly a celeb photographer, Madonna being a famous client (He took the first picture of her daughter)

    Did i forget to mention that A&F is headquartered out of Columbus Ohio? We have much and many Crombie Zombies here!
  • Posted by a hidden member.Log in to view his profile
    QUOTE Dec 18, 2007 8:55 PM GMT
    I'd rather wear my vintage Ace Of Base tees.
  • duglyduckling Posts: 279
    QUOTE Dec 18, 2007 8:56 PM GMT
    one word: OVERPRICED!
  • Posted by a hidden member.Log in to view his profile
    QUOTE Dec 18, 2007 8:58 PM GMT
    i hate there clothes. not butch enough. crazy prices. stupid stores. i mean i've tried walking in to one of their stores, and i am forced to walk right back out due to their load shittie music. Give me Hot Topic or Steve & Barry's over Abercrombie any time.
  • Posted by a hidden member.Log in to view his profile
    QUOTE Dec 18, 2007 8:58 PM GMT
    PS: I do prefer Hot Topic to A&F icon_twisted.gif
  • Posted by a hidden member.Log in to view his profile
    QUOTE Dec 18, 2007 9:04 PM GMT
    Which reminds me, I need to buy a Foamy t-shirt.
  • Posted by a hidden member.Log in to view his profile
    QUOTE Dec 18, 2007 9:05 PM GMT
    Foamy t-shirt???

    I need a Linkin Park shirt... Sadly the ones at Hot Topic right now SUCK!
  • Posted by a hidden member.Log in to view his profile
    QUOTE Dec 18, 2007 9:05 PM GMT
    I need a gay What Not to Wear. I have no clothing sense...or maybe it's I hate to shop. ...I had to make the red t-shirt in my pic cuz I couldnt find anything that fit me. So I took a pattern tapered the waist, shortened the sleeeves, and raised the neckline, then banded both to keep them snug.
  • calipally Posts: 246
    QUOTE Dec 18, 2007 9:12 PM GMT
    I think older men wear it so they APPEAR younger. My general rule is, is that if my nephews wear it?, I don't.

    You wanna talk about showing off the muscles and pecs, try slipping on a Prada polo shirt and see if all eyes aren't on you in a heartbeat!
  • Posted by a hidden member.Log in to view his profile
    QUOTE Dec 18, 2007 9:13 PM GMT
    As someone with 'Zombie' in their screen name I would just like to state that I do not now, nor have I ever owned a piece of A&F clothing.

    As RuggerATX wisely said "I'm an individual, not a billboard."