KUDOS TO VIRGIN

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    Dec 08, 2009 3:02 PM GMT

    Folks at Virgin Mobile Canada have been as busy as Santa's elves getting ready for the holiday season, as this week marks the launch of a new product and ad campaign. Advertising for Broadband2Go will primarily be online. Its message ties into the new holiday campaign that launched on Monday.

    Agency of record Juniper Park created the new work to extend the "Fearless" positioning introduced in September. New brand-focused television, print and out-of-home ads encourage consumers to "hook up fearlessly" with secret lovers during the holidays–including one execution of two men kissing which Virgin says will run nationally.

    Out-of-home executions show people kissing in elevators and boardrooms, a concept that emerged from research the company conducted that showed 62% of those surveyed want to have a secret love affair with a work colleague.


    http://www.marketingmag.ca/english/news/marketer/article.jsp?content=20091203_150055_8228

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  • Bunjamon

    Posts: 3161

    Dec 08, 2009 3:35 PM GMT
    The gay couple kissing is great. They should set up cameras in front of billboards with that ad on it and then submit the pictures to awkwardboners.com.
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    Dec 08, 2009 3:37 PM GMT
    Bunjamon saidThe gay couple kissing is great. They should set up cameras in front of billboards with that ad on it and then submit the pictures to awkwardboners.com.


    OMG- that's hilarious!

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    Dec 08, 2009 3:50 PM GMT
    I'm more interested in the fact that...

    THEY HAVE A FUCKING SPACESHIP!

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    Dec 08, 2009 4:18 PM GMT
    Not bad at all!
  • Celticmusl

    Posts: 4330

    Dec 08, 2009 4:38 PM GMT
    I'm sure they will have this ad in OUT Magazine, and a billboard around a gay hood. Many companies do this to pander to the gay dollar. If it actually shows up in mainstream media outlets I would be surprised and thrilled.
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    Dec 08, 2009 11:42 PM GMT
    I like the add. Always fancied shagging an angel.
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    Dec 08, 2009 11:50 PM GMT
    Hasn't Virgin always been pro-gay? Didn't they have that gay airlines trip to Australia's gay pride with tranny flight attendants and Kathy Griffin?
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    Dec 09, 2009 12:25 AM GMT
    Going_Offline saidHasn't Virgin always been pro-gay? Didn't they have that gay airlines trip to Australia's gay pride with tranny flight attendants and Kathy Griffin?


    Well Richard Branson did own Heaven for quite a while.