Dec 09, 2009 6:21 PM GMT
Read the article here: Docker's ad article ... and vote on whether it's sexist or not.
EricLA saidFortunately, Dockers don't make 28" waist pants.
coolarmydude saidWhat if I spill my Miller High Life on my new pair of Dockers? Will it stain? OMG! What would I do???OMG I lol'd
Note to Dockers: Dockers doesn't have sex appeal.
xrichx saidHowever, I'm not sure how buying khakis will make you into a manly man.
Simply_Drew saidI don't agree with most of you in saying that it's not sexist. The ad clearly states that feminine things, e.g. salad bars and non-fat lattes are attributed to de-masculinization i.e. feminization. It also puts down women as not being able to 'open doors' (clearly an attack on women, doors are a symbol of freedom and opportunities) and old women of not being able to cross the street (which many can without assistance).
This little article pulls on society's ideals of masculinity: being dirty, holding power. 'Men taking charge' clearly implies that those not what this article deems 'men' should not have any position of authority or power.
Of course when this ad states that we have a genderless society that is obviously false because we still gender so many things, for instance child care workers, nurses, and secretaries are all feminine jobs and thus require a gender explaination if it is a man who works in that field.
Regardless, this ad demonstrates that many agree that men in our society should act as the ad dictates. Agreement with it indicates one accepts of masculine ideals. Seeing nothing wrong with it, well, it's understandable as it isn't an 'important' work, but the American populace isn't swayed by important work, it's swayed by advertisement. Something to think on.
We have a winner! This is the correct answer.