Gawker: Men's Health Stopped Writing New Cover Lines Years Ago

  • NickoftheNort...

    Posts: 1416

    Dec 12, 2009 5:17 PM GMT
    Gawker - John CookYesterday, Men's Health editor David Zinczenko got caught cutting and pasting old cover lines onto the new issue of his magazine. Today, he explained that it was a deliberate "overall branding strategy." Boy, was he right.

    It goes far beyond the similarities between the December 2007 and December 2009 covers that was discovered yesterday. Have a look at the Men's Health cover archive and you'll find that Zinczenko has been recycling covers since 2004. The magazine only has about four cover archetypes, which usually share the same copy ("Get Back in Shape" is always paired with "30 Red-Hot Sex Secrets," for instance), and the same stupid numerical eye candy. And Zinczenko seems to have keyed into the seasonal desires of his readers—the January/February covers, for instance, were virtually identical in 2005, 2006, 2007, and 2008.

    Read more at Gawker
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    Dec 12, 2009 5:51 PM GMT
    Not only is it all cut and paste, but also the images are retouched as necessary.

    "It puts the lotion on its skin, or it gets the hose again"
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    Dec 12, 2009 5:57 PM GMT
    Most people don't read those articles anyway. I like the food article like the recent one on sushi, on the success stories of guys losing massive amounts of weight, and Jimmy the Bartender stories.

    Besides, it is just something to read while I drop a deuce.
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    Dec 12, 2009 6:09 PM GMT
    Men's Health has been garbage ever since people started getting serious about health. It's readership are closeted gays and straight, out of shape business men. It is nothing short of terrible and I think it is fucking terrible. Fuck them and their terrible writing skills and perpetuation of hetero-norms. I couldn't care less about sex with a woman, tell me how to make my man scream like lil'tanker.
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    Dec 12, 2009 6:21 PM GMT
    Pinny saidMen's Health has been garbage ever since people started getting serious about health. It's readership are closeted gays and straight, out of shape business men. It is nothing short of terrible and I think it is fucking terrible. Fuck them and their terrible writing skills and perpetuation of hetero-norms. I couldn't care less about sex with a woman, tell me how to make my man scream like lil'tanker.


    You have to get down and under!

    NOOOOO ok!!!!...... just try practice practice and when you think you got it practice some more.

    If that doesn't work for you still .....try learning from an oldie but goodie! icon_cool.gif
  • Webster666

    Posts: 9217

    Dec 12, 2009 6:30 PM GMT
    I used to subscribe.
    I got sick of their obligatory articles on "secret" ways to trick women into falling for you.
    The readership was 85% gay.
    And, it's a well known fact that a hell of a lot more gay men, than straight men, work out or get some form of exercise, and are healthier.
    They should have catered more to gay men.
  • Posted by a hidden member.
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    Dec 12, 2009 6:35 PM GMT
    I can't wait for the next Op/Ed piece that laments the tragic decline of American publishing. Boo hoo.
  • GQjock

    Posts: 11649

    Dec 12, 2009 7:08 PM GMT
    I used to love Men's Health Magazine
    The articles were informative and the art work and the models
    definitely showed that the magazine had a gay slant

    Then about two years ago
    someone somewhere got the bug up their keister that "Hey gays are reading our magazine!"

    Oh the horror icon_rolleyes.gif

    and they bent over backwards trying to cater to the str8 stereotypical male
    They lost me and they lost a good chunk of their readership
    Now? ... let'em sink for all I care
  • Posted by a hidden member.
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    Dec 12, 2009 7:38 PM GMT
    This is a suprise? I thought everyone new that the covers were at least formulaic:
    1. something about being more muscular.
    2. something to improve your sex life.
    3. something "semi-topical" on current events.
    4. latest poll results
    The last few times that I looked at that magazine, it did seem that they were posturing really hard to clarify that it was a straight magazine.

  • Celticmusl

    Posts: 4330

    Dec 12, 2009 7:49 PM GMT
    I can't wait to read the slant that The Onion will give this one:

    World "Headline" Resources On The Brink!

    Major newspapers are now resorting to recycling old articles and Headlines. Tom Stevens, editor of World Daily News, has admitted to using the same "copy" to explain new events. "Due to only a finite number of words and letters that exist on this planet, we have implemented a three stage initiative in order to limit the use of the last remaining words and letters. We don't want our children to have to live without US Magazine or to blindly sympathize with the next Sports Great that cheat's on his wife without being able to read the whole story in regards to the plethora of hookers involved."

    Mr. Steven goes on to explain, "We are currently using the same text that we have used in a previous article describing David Letterman's missteps with the current Tiger Wood's debacle. As an example, we take the word "David" out and splice in the word "Golf Legend". "Female Staffers" has also been replaced by the term "skank whores".

    According to the organizer of "Save Our Words" or SOW, Daniel Spaulding, the World Daily News' initiative is working. "This holds a bright future for our children. The current initiative is saving letters and words by the thousands daily".

    Our publication is committed to bringing you up-to-the-minute information regarding this story. As a conscious effort to save our literate resources..... etc etc
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    Dec 12, 2009 8:02 PM GMT
    MunchingZombie saidI can't wait for the next Op/Ed piece that laments the tragic decline of American publishing. Boo hoo.

    And then we can all poop on them.
  • Posted by a hidden member.
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    Dec 12, 2009 8:47 PM GMT
    More than a few years ago, MH got self-conciously, over-compensantingly heterosexual in it's tone and editorial content. I've got no problem with heterosexuality but I found the overwrought quality of it offensive. They got all nervous about the fact that their readership was substantially gay and now there's not even a mention of gay men's health concerns or issues or acknowledgement of that portion of their readership. We (metaphorically - not the enlightened readership of RJ) continue to slavishly buy it despite the back-of-the bus tone.

    Makes you wonder just how fragile heterosexuality is when the mere presence or proximity of gayness threatens it. I know it sure-as-hell don't work that way for gayness! On the upside, it sure has made a lot of "straight" guys easier on the eyes now that they're self-concious about their bodies. But please, can't someone do something about those "body sprays" they love?
  • Posted by a hidden member.
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    Dec 12, 2009 9:04 PM GMT
    Agreed... I cancelled my subscription after many years of getting it (and reading it). I can no longer ignore the increasing number of "How to tone your body up so you can get the girl of your dreams" and "How eating right can make your woman's vagina more sensitive to the touch" articles.

    I do think the editor David Zinczenko is pretty hot though. And the fucker gets to pose with Patrick Stewart??? Damn him...

    343)-Patrick-Stewart,-Dave-Zinczenko.jpg
  • Puppy80

    Posts: 451

    Dec 12, 2009 9:13 PM GMT
    I actually came to this site after being on their forums. I left them because one day the powers that be that where running the boards over there decided to ban anything that discussed gay topics. It became very vicious and had a nasty vibe.

    I'm glad to have this site that is so open.
  • coolarmydude

    Posts: 9190

    Dec 12, 2009 10:38 PM GMT
    What a coincidence! Just the other day I was on the website and I wondered how many ways they can write about the same information. Now I know.
  • Posted by a hidden member.
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    Dec 12, 2009 11:37 PM GMT
    MunchingZombie saidI can't wait for the next Op/Ed piece that laments the tragic decline of American publishing. Boo hoo.


    Yes yes, this is such tragic shocking news.

    Such a shock that mainstream media is simply all about doing whatever it can to make money. Geez, next thing you know we'll hear how Fox News isn't fair and balanced at all, and that a fake news show on a comedy network actually cares more about delivering real news than the actual news networks, who are off following stories about the little white girl that fell down the well or the little white boy that flew off in a balloon.

    But no, that couldn't possibly happen.

    * settles into the Barcalounger, soaking in the corporate media, eyes unblinking *
  • Posted by a hidden member.
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    Dec 12, 2009 11:59 PM GMT
    I was just pissed that they teased me with a Taylor Lautner cover then had zilch in the way of beefcake inside! RIPOFF! Sheesh! All I wanted was a shot of that torso! Well, maybe some upper glutes too . . .
  • Posted by a hidden member.
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    Dec 13, 2009 12:00 AM GMT
    Celticmusl saidI can't wait to read the slant that The Onion will give this one:

    World "Headline" Resources On The Brink!

    Major newspapers are now resorting to recycling old articles and Headlines. Tom Stevens, editor of World Daily News, has admitted to using the same "copy" to explain new events. "Due to only a finite number of words and letters that exist on this planet, we have implemented a three stage initiative in order to limit the use of the last remaining words and letters. We don't want our children to have to live without US Magazine or to blindly sympathize with the next Sports Great that cheat's on his wife without being able to read the whole story in regards to the plethora of hookers involved."

    Mr. Steven goes on to explain, "We are currently using the same text that we have used in a previous article describing David Letterman's missteps with the current Tiger Wood's debacle. As an example, we take the word "David" out and splice in the word "Golf Legend". "Female Staffers" has also been replaced by the term "skank whores".

    According to the organizer of "Save Our Words" or SOW, Daniel Spaulding, the World Daily News' initiative is working. "This holds a bright future for our children. The current initiative is saving letters and words by the thousands daily".

    Our publication is committed to bringing you up-to-the-minute information regarding this story. As a conscious effort to save our literate resources..... etc etc


    love it.
  • Posted by a hidden member.
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    Dec 13, 2009 12:04 AM GMT
    Blame recession. How many people get lay off before the Holiday?
  • Posted by a hidden member.
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    Dec 13, 2009 12:07 AM GMT
    I stopped reading Men's Health years ago because it was so repetitive. I started reading the more 'pure' exercise and health magazines but even they were just recycled crap. Now I read none of the them and my bank balance is healthier icon_biggrin.gif
  • Posted by a hidden member.
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    Dec 13, 2009 1:18 AM GMT
    I think homophobia at Mens Fitness preceded the same at Mens Health. Gay readership for sure, but many more M4M readers when bi-sexual men are included.

    Some of the media sources and their advertisers still keep quite about catering to our niche, but we do not have to do the same. It does not require coming-out, or federal legislation, to flex ones gay or bi financial muscle. E-mail, letters and faxes to advertisers and publishers make a difference. Some related links....

    National Lesbian & Gay Journalists Association
    http://www.nlgja.org/

    Where to send letters about protecting Gay literature
    http://www.librarytechnology.org/USPublicLibraries.pl