I am a very picky and, I believe, savvy shopper. I don't buy crap. Most of their food items seem to be quality food with no hydrogenated vegetable oil, etc. From what I understand, they use food items from smaller companies already in production that make quality food items but still has not made a brand-name impact on consumers. This is very much like how Trader Joes Market does it.
The gym equipment is really a bargain, if you look at their flyer. They actually have more gym equipment than what they are listing here. I didn't buy a whole heck of a lot since I'm a member of two gyms, but I do like the idea of working on my abs at home since I have a hard time finding the ab equipment available at the gym. I also bought the bars for pushups.
I am really beginning to believe in spot training....where you get rid of bodyfat by working out the muscles closest to the fat. I know that idea has been poopood by science, but it sill seems to work. If I start working out my legs extra hard, and increase cardio....my legs get extremely defined. The same holds true for the arms and back. Now I just have to work on those abs!