rnch saidjust like mother's day and father's day.
if you like/love/have affecton for someone; you should show it 24/7, not just a couple days out of the year.
I think the key phrase above is "...you SHOULD show it 24/7..." [my emphasis added]
But if it weren't for such a holiday to prompt people (especially men) to give a card, some flowers, and a box of candy, would they hardly ever? I'm doubtful.
The same criticism is said about Christmas, but I like the idea of a reason to give lots of gifts, especially to children. Plus I love the decorations and lights, the special songs & carols, providing some cheer to break the otherwise bleak winter months.
And Thanksgiving -- brings us together around a table for a traditional meal, that we might not otherwise do. Do merchants exploit these things? Of course they do. But I only let them exploit ME as much as I let them, to satisfy MY wishes for a happy time, and no more.
Tomorrow morning, BTW, our Valentine's breakfast guests here will include a lesbian and her father who's visiting her from out of state. We have small gifts for them, and mimosas to drink, the food varied, featuring blueberry & strawberry waffles we make ourselves from scratch (even I get involved for once).
We're taking a slight chance, since she just broke up with her lesbian lover 2 weeks ago. But we hope it''ll be better to tackle the day head-on and show that you can have a great time without a GF, rather than mope at home. And we should have a few single lesbians also here. Not match-making, she already knows them, but again, demonstrating that being single is also acceptable, even on Valentine's Day.
And second BTW, later we go over to the house of a gay couple, together 26 years, who celebrate their anniversary on Valentine's Day, a nice romantic touch. So these holidays can be made to serve us, not just the merchants.