Interesting Diesel Jeans Ad????? Does it make fun of a guys balls?

  • twonutbuster

    Posts: 96

    Feb 17, 2010 6:32 AM GMT
    Smart has Brains, Stupid has Balls.

    http://store.diesel.com/home/realgender/Men/tskay/3FD17CD7/gender/U
  • DCEric

    Posts: 3713

    Feb 17, 2010 1:15 PM GMT
    For those that would rather just click.
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    Feb 17, 2010 1:18 PM GMT
    Diesel always has some far-out marketing campaigns. But honestly, whatever message they are trying to send out has gone way over my head.

    I don't get it.

    wha.jpg



    (but I do love my Diesel jeans)
  • coolarmydude

    Posts: 9190

    Feb 17, 2010 1:39 PM GMT
    I think they're trying to say that smart people don't spend gobs of hard-earned money on a pair of Diesel jeans and stupid people have the balls to do it.

    So now they're insulting their customer base...THEY GOT BIG BALLS!



  • coolarmydude

    Posts: 9190

    Feb 17, 2010 1:41 PM GMT
    I once bought a $140 pair of Diesel jeans. My smarts took over and I returned them in less than an hour.


    I gots SMARTS AND BALLS!!
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    Feb 17, 2010 1:44 PM GMT
    As it happens, I know the people behind this campaign.

    The whole Diesel business is run by utterly provincial idiots from Bassano del Grappa Italy. The closest autostrada is actually more than an hour away and the company is so completely rooted to the terrain that it isn't even funny.

    The latest "Be Stupid" campaign is a low-budget attempt to emulate the provocative Benetton ads from the late nineties. That was always Renzo Rosso's dream, to be just like Benetton.

    Whatever analysis you wish to make of this marketing campaign needs to take into account that the perps don't actually speak English. Per amore del Dio they don't even speak Italian, it is all Veneto dialect.

    Finally, while they may think of themselves as enlightened, keep in mind that this is the part of Italy where the Mussolini calendar is always a best seller, where Hitler brand wine is available in the stores, and where the skinheads are
    "hold skool" (yes they don't know how to write the word old!).

    Ugh, you couldn't pay me to wear Diesel anything. I'd rather suck Sarah Palin's cock.

    end screed
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    Feb 17, 2010 2:00 PM GMT
    coolarmydude saidI once bought a $140 pair of Diesel jeans. My smarts took over and I returned them in less than an hour.


    I gots SMARTS AND BALLS!!


    You let your guilt overpower your sense of fashion. This isnt smart! 140 for Diesels is cheap these days... they are typically 180 and up now... but one can get some cheaper if they go when they're on sale....
  • coolarmydude

    Posts: 9190

    Feb 17, 2010 2:03 PM GMT
    Don't get me wrong, they are seductively nice. It's just that I'm not a materialistic person. I like fine things, but I also believe in value.

    This was 7 years ago. I wouldn't be surprised if they were $180. They probably were.
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    Feb 17, 2010 2:47 PM GMT
    coolarmydude saidDon't get me wrong, they are seductively nice. It's just that I'm not a materialistic person. I like fine things, but I also believe in value.

    This was 7 years ago. I wouldn't be surprised if they were $180. They probably were.



    Yea, any Diesel less than $180 is a bargain.

    Well... you can think my Diesels are materialistic (I have four pairs plus two that a friend gave me cuz he, um, outgrew them LOL). But they really do a size 32 x 32 well and they fit me great... look good, comfy as hell. To me, they were worth it. For the same reason I have a MacBook instead of some cheap Dell laptop... you get what you pay for. Is that materialistic? I don't know about that...

    Still an odd marketing campaign. But not in any way more odd than this little gem of their's (from the Diesel web site):

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    Feb 17, 2010 2:50 PM GMT
    coolarmydude saidI gots SMARTS AND BALLS!!

    You sure do!
  • Posted by a hidden member.
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    Feb 17, 2010 3:06 PM GMT
    No...it's part of this campaign...which I think is pretty clever

    15537_640.jpg
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    Feb 17, 2010 3:14 PM GMT
    abm1985 saidNo...it's part of this campaign...which I think is pretty clever

    15537_640.jpg



    But... what does it mean??
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    Feb 17, 2010 3:15 PM GMT
    But I would think its the other way around, Stupid Critiques and Smart creates. I'm confused? And the balls ad to me, seems like an anti-male ad. No wonder I dont buy diesel, I really dislike their ads.
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    Feb 17, 2010 3:16 PM GMT
    UrsaMajor saidAs it happens, I know the people behind this campaign.

    The whole Diesel business is run by utterly provincial idiots from Bassano del Grappa Italy...

    Wouldn't they use an ad agency, that comes up with these ideas? At the Diesel site I switched to the home pages used for some other countries, and only the US uses the "balls" ad. The others use "We're With Stupid" and also "Smart Listens To The Head; Stupid Listens To The Heart" along with different photos.

    Interestingly, all the ad captions are in English, as well as some of the navigation guides, even when the rest of the home page is in German or French, for instance. Yet for some countries, like Russia, it's all in English.
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    Feb 17, 2010 3:35 PM GMT
    Boy_Vegas saidBut I would think its the other way around, Stupid Critiques and Smart creates. I'm confused? And the balls ad to me, seems like an anti-male ad. No wonder I dont buy diesel, I really dislike their ads.


    I think it's targeting people who have a "happy go lucky" mentality.
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    Feb 17, 2010 3:59 PM GMT
    Its like this logic versus edgy-ness factor, the smart has the brains to just keep doing the same thing and not think out side of the box... where as stupid has the balls to do what they want (and we all know some of the things Diesel makes) to create and go beyond the current boundaries of fashion. seeing the other add a few posts about smart critiques stupid creates, really helped me to get to this conclusion haha icon_biggrin.gif
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    Feb 17, 2010 4:09 PM GMT
    I guess I can see that. It obviously gets people talking.

    And it's hard to argue with this... plus that's one huge elephant trunk.

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    Feb 17, 2010 4:15 PM GMT
    djdorchester saidI guess I can see that. It obviously gets people talking.

    And it's hard to argue with this... plus that's one huge elephant trunk.

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    If he's so stupid, where's his matching pair of balls?
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    Feb 17, 2010 4:15 PM GMT
    Buy Levi's and save the rest for a rainy day.
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    Feb 17, 2010 4:18 PM GMT
    CaMtnJock saidBuy Levi's and save the rest for a rainy day.



    Gosh why didn't I think of that?


  • MSUBioNerd

    Posts: 1813

    Feb 17, 2010 4:19 PM GMT
    Fundamentally, I don't see why anyone would want to spend $180+ for a pair of jeans when you can get custom tailored ones made to your exact dimensions for $50-$60 + shipping at sites like makeyourownjeans.com. I get that some people care about the label above and beyond what it means for fit and quality, but...triple digits for the label alone? That seems excessive to me.
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    Feb 17, 2010 4:21 PM GMT
    MSUBioNerd saidFundamentally, I don't see why anyone would want to spend $180+ for a pair of jeans when you can get custom tailored ones made to your exact dimensions for $50-$60 + shipping at sites like makeyourownjeans.com. I get that some people care about the label above and beyond what it means for fit and quality, but...triple digits for the label alone? That seems excessive to me.



    Ugh, OK, fundamentally, this thread is turning insulting. Time for me to move on.

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    Feb 17, 2010 4:43 PM GMT
    The campaign praises stupidity and mocks intelligence. Very savvy of them, since that is the popular sentiment these days. Mock the nerds and follow the morons.
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    Feb 17, 2010 4:56 PM GMT
    MenschPress saidThe campaign praises stupidity and mocks intelligence. Very savvy of them, since that is the popular sentiment these days. Mock the nerds and follow the morons.


    I feel it mocks logic and praises creativity... so I kinda like it. Just like the guy at the club who stands in the corner to look smart and collected watching the idiots dance like there is no one watching icon_smile.gif I think it's promoting innovation. many people look at Lady Gaga and call her stupid for dressing the way she does, but she's also influencing the entire world of fashion and entertainment with that "stupidity" of hers. The logical thing would have been for a pop star to look as hot as possible, but that's not innovative...
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    Feb 17, 2010 4:59 PM GMT
    abm1985 saidNo...it's part of this campaign...which I think is pretty clever

    15537_640.jpg

    OK, took me awhile to figure out the reason for those stupid smiles. Hard to see at this resolution, but they've still got hair between their teeth, for having just finished doing what the third guy is still working at. icon_razz.gif