Yeah, that guy is mega-hot, and I suspect there's an intended homo-erotic component in that commercial.
Much as I hate to admit it, I've always liked the classic scent of Old Spice, since the 1950s. I know as a gay man I'm not supposed to, but I do.
So instead, since Old Spice is too cliche, I go totally scentless. Unscented soap, shampoo, deodorant, everything, and never any cologne. All my men have always liked it, saying they prefer the real me better than any perfumey smell.