Designer salt...I have never heard of it before. Anybody know more about it than this?

  • Posted by a hidden member.
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    Mar 25, 2010 10:18 PM GMT
    PepsiCo Develops 'Designer Salt' to Chip Away at Sodium Intake

    "...working with scientists at about a dozen academic institutions and companies in Europe and the U.S., PepsiCo studied different shapes of salt crystals to try to find one that would dissolve more efficiently on the tongue. Normally, only about 20% of the salt on a chip actually dissolves on the tongue before the chip is chewed and swallowed, and the remaining 80% is swallowed without contributing to the taste, said Dr. Khan, who oversees PepsiCo's long-term research.

    PepsiCo wanted a salt that would replicate the traditional "salt curve," delivering an initial spike of saltiness, then a body of flavor and lingering sensation, said Dr. Yep, who joined the company in June 2009 from Swiss flavor company Givaudan SA.

    "We have to think of the whole eating experience—not just the physical product, but what's actually happening when the consumer eats the product," Dr. Yep explained.

    The result was a slightly powdery ingredient that tastes like regular salt. Small groups of U.S. and U.K. consumers couldn't tell the difference when comparing the two salts on chips last summer, PepsiCo said. PepsiCo declined to give details while the new salt is in development. "


    http://online.wsj.com/article/SB10001424052748704534904575131602283791566.html
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    Mar 26, 2010 12:54 AM GMT
    At least it seems as though it is still "real" salt, unlike some fake fats and sugar substitutes used in other products. It sounds logical - but then why powdered sugar doesn't taste sweeter than regular sugar?
  • sarmorgh

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    Mar 26, 2010 3:46 AM GMT
    Powdered sugar has cornstarch in it.
  • calibro

    Posts: 8888

    Mar 26, 2010 3:48 AM GMT
    sashaman saidAt least it seems as though it is still "real" salt, unlike some fake fats and sugar substitutes used in other products. It sounds logical - but then why powdered sugar doesn't taste sweeter than regular sugar?


    because you're typically consuming a different mass that takes up the same volume, that and confectioner sugar has cornstarch in it
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    Mar 26, 2010 4:03 AM GMT
    Nobody's talking about confectioner's sugar. Nobody give a good god-damn about sugar with cornstarch or no cornstarch. If you want to talk about the damn cornstarch in sugar....GO START YOUR OWN FUCKING THREAD. This thread is about designer salt...and ONLY designer salt!!!!!!!























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  • calibro

    Posts: 8888

    Mar 26, 2010 4:09 AM GMT
    Caslon14000 saidNobody's talking about confectioner's sugar. Nobody give a good god-damn about sugar with cornstarch or no cornstarch. If you want to talk about the damn cornstarch in sugar....GO START YOUR OWN FUCKING THREAD. This thread is about designer salt...and ONLY designer salt!!!!!!!



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    Mar 26, 2010 5:19 AM GMT
    PAJohn saidJell-o is made with bones, intestines and skin of dead horses and cows.

    lem%20jello.jpg

    It's gonna be made with the bones, intestines, and skin of something else dead, if he doesnt get off my thread about DESIGNER SALT!!!!!1