This is probably the most disturbing commercial I've ever seen. Very effective PSA.

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    Apr 14, 2010 5:11 AM GMT
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    Apr 14, 2010 2:32 PM GMT
    Saw this series a while back. They're actually pretty bad and ineffective. They rely on a sensationslist, face value scare tactic to convey the danger of reckless driving. I can see these working only up until the early 90's in America. These are however aimed at a European demo.
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    Apr 14, 2010 2:47 PM GMT
    We used to have "scare" films in high school driver's ed classes back in the mid-1960s (16mm film projectors in those days, no video tape), so this is nothing new. They weren't as sophisticated as this PSA, nor could they show too much gore to that age group.

    Basically they consisted of images of cars after a bad crash, the victims already removed but stressing where people had hit the broken windshield and bent steering wheel, and slow motion clips of unbelted mannequins bouncing around the interior of a car during a crash.

    Seat belts were just being introduced into US cars at that time, and already we were being urged to use them at all times, though not yet a legal requirement anywhere. I don't know how effective this kind of scare approach is for most people, but it worked for me in HS, and I always use a seat belt, law or not, and I hope I try to drive carefully & responsibly.
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    Apr 14, 2010 2:55 PM GMT
    Actual car wreck footage is, I believe, one of the few times a direct scare tactic is effective (and appropriate since it has a didactic purpose). Mainstream dramatizations fall flat, however.
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    Apr 14, 2010 5:14 PM GMT
    Well, it sure as hell worked on me icon_eek.gif
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    Apr 14, 2010 5:15 PM GMT
    I've seen more disturbing, but that was certainly effective.
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    Apr 14, 2010 7:46 PM GMT
    Anyone wanting to drive recklessly should have to spend an evening looking at what the EMTs bring into the ER after a horrific car accident. Bad enough seeing the victims, you ought to try hearing them as they scream, cry, gag, and die sometimes - right in front of you. I could write a book about the cases that present in an ER. Those commercials might just help some teen driver to THINK about speeding or driving drunk - - or stoned.
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    Apr 14, 2010 8:36 PM GMT
    I thought it was really good.
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    Apr 14, 2010 9:00 PM GMT
    Believe it or not, the aftermath of the crash in the video is actually very, very mild compared to what it's like in real life.
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    Apr 14, 2010 9:18 PM GMT
    I thought it was pretty cheesy and stupid, actually.
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    Apr 14, 2010 9:22 PM GMT
    It's hard to say what is actually going to be effective PSA. Here is another commercial making the rounds right now, can't say if it would be effective but really beautifully done:

    http://www.youtube.com/watch?v=h-8PBx7isoM
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    Apr 14, 2010 9:24 PM GMT
    As far as driving-related PSA's go I personally love this
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    Apr 14, 2010 9:25 PM GMT
    OMG...we just posted the exact same video...at the exact same time. Ha.
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    Apr 14, 2010 9:26 PM GMT
    Funny. Now, how, did you manage to get the image in when I couldn't? There's all kinds of stuff I can't figure out when posting here...
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    Apr 14, 2010 9:27 PM GMT
    srqhottie saidFunny. Now, how, did you manage to get the image in when I couldn't? There's all kinds of stuff I can't figure out when posting here...


    Copy and paste the embed code from the youtube video (click on "embed" below the video).
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    Apr 14, 2010 9:31 PM GMT
    If you go to you tube and right click on the video and select "copy embed html" then paste it into your message here, you'll get the video posted in the message.

    Yeah, I love that Embrace Life one! I was watching that one when I saw this other video on the sidebar.

    I never took driver's ed, but I understand the videos they make you watch there are pretty graphic, the same also for EMT training.
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    Apr 14, 2010 9:32 PM GMT
    Oh, okay, like this?
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    Apr 14, 2010 9:37 PM GMT
    You've got it!
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    Apr 14, 2010 9:45 PM GMT
    Ciarsolo said They're actually pretty bad and ineffective. They rely on a sensationslist, face value scare tactic to convey the danger of reckless driving. I can see these working only up until the early 90's in America. These are however aimed at a European demo.


    I think that sensationalism and scare tactics still work... I hear a lot of comments about these commercials scaring kids about the dangers of Meth...

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    Apr 14, 2010 10:15 PM GMT
    Hmmm123 said
    I think that sensationalism and scare tactics still work... I hear a lot of comments about these commercials scaring kids about the dangers of Meth...



    The Meth one isn't as direct and consequent as the driving one (albeit it not too far...the image of the crouching girl would have been more effective if she hadn't dropped the cliche "don't do it"). The driving one showed a douche exhibiting reckless douche driving which ended in tragedy for all. The kibosh comes with the announcer and HIS LOW GUTTURAL MENACING VOOOOICE reiterating what just happened, as if it wasn't self-explanatory enough. An expectation is set up from the absolute beginning and nothing deviates from it in the delivery.
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    Apr 14, 2010 10:19 PM GMT
    I think the younger demographic they are aiming for is far to desensitized for it to be effective. While my generation might see it representational of the consequences of poor choices, kids will look at it in terms of production value. "It's cheesy because the practical effects don't look as real and in your face as good special ones would be." "The makeup looks fake compared to the movies and tv we've been watching." None of it looks "real enough" to them so they are immediately going to dismiss it out of hand.
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    Apr 14, 2010 10:27 PM GMT
    This advert was shown regulary back ten years ago here in the UK, my mother never let me watch it cause she thought it was too disturbing.

    I honestly think its disturbing that there are people whom actually approved this too be shown on public television, some things should always be sensored.
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    Apr 14, 2010 10:30 PM GMT
    I think it's disturbing for the effects people to make these commercials...

    "The girl needs a new neck, this one looks too unbroken."
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    Apr 17, 2010 11:11 PM GMT
    That embrace life one is crazy. I like it.
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    Apr 17, 2010 11:16 PM GMT
    "Hi, I'm Troy McClure, you may remember me from such driver education films as Alice's Adventures Through The Windshield Glass and The Decapitation of Larry Leadfoot."