Real Beauty Campaigns

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    Apr 15, 2010 11:47 PM GMT
    What do you think of them?

    To me they reek of superficiality, but I was just wondering what everyone else's opinion was.
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    Apr 16, 2010 12:14 AM GMT
    Are you asking about one in particular, like the Dove one?
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    Apr 16, 2010 12:40 AM GMT
    Beauty campaigns? Like to make the world beautiful? What do you mean?
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    Apr 16, 2010 12:53 AM GMT
    I don't mean any in particular, just your opinion of the general movement to redefine beauty - making it more inclusive of the chubbier, wrinklier, and whatnot. The concept seems to be that everyone should feel physically attractive in their own skin and not be held to the standard of beauty that the 'media' pushes on us. The Dove one is probably the most advertised, so sure what's your opinion of that one?

    2004_10_10dovewomen.jpg

    I guess it's a really vague question. On the one hand I can appreciate the motive to expose anorexic photoshopped beauty as unrealistic and unhealthy. But on the other hand I think it goes too far and becomes somewhat disingenuous to be all-inclusive when defining physical attractiveness. And it seems to reinforce the superficial idea that your value lies in your beauty. Everyone wants to be attractive. But if you're not, should society's answer be to tell you that you are anyway? Thus legitimizing the importance of your desire? ........
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    Apr 16, 2010 12:55 AM GMT
    The only eyes we possess are our own. Nobody else's can tell you what's beautiful. Now that I see what you mean, I'd have to say that these campaigns are a waste of time. They will change nobody's mind of what's beautiful.
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    Apr 16, 2010 1:07 AM GMT
    There are beefy handsome men,chubby beautiful women and many older beautiful women.I mean Look at Joan Collins and Donna Mills and Raquel Welsh.When you walk down the street how many Mens Health models or Cosmo Girls do u bump into.Of course the media is going to focus on the young and flawless but hotness takes many forms!
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    Apr 16, 2010 1:12 AM GMT
    Its just a way to sell more to average, unhappy women. Money is the goal, not making people happy with themselves. Not everyone is beautiful so its silly really. unfortunately fat people will never be beautiful on the outside, but thats okay, is it that important?
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    Apr 16, 2010 1:28 AM GMT
    The Dove campaign is funny because while it purports to redefine beauty or present a more authentic version it does nothing but reinforce a mostly white, heteronormative, able bodied, traditionally gendered body as beautiful.

    Unilever, which owns Dove, also owns Axe Deodorant, whose ads are slightly less female friendly.

    As stated already, it's all about money. Dove could care less about actually changing beauty standards.
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    Apr 16, 2010 1:40 AM GMT
    Incidentally the do just as much Photoshop on those Dove ads as any other mass marketing campaign.
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    Apr 16, 2010 2:57 AM GMT
    For me true beauty comes from within; the packaging doesn't matter quite so much.

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    Apr 16, 2010 7:52 AM GMT
    I think I don't need anyone deciding what is beautiful to me icon_biggrin.gif