I've been designing for 2 years and had to have an education, as a matter of fact, Im preparing my portfolio to go back to school, different one though, switching my major to fashion and finish my BFA. I've done my own shows and have produced others and am happy with the results i keep getting and I know what I talk about when i say its HARD HARD HARD work, but fun... and with the right people, you'll get there.
Fashion is THE most competitive career. Even though with my Architecture and Photography background, I still had a humongo passion for fashion and have been exposed to it for the longest, and I believe I DO indeed have a great vision as to what to expect from my label, however it's easier said, than done.
You not only have to posses the business basics as to demographics, but it goes beyond that...you must MUST posses a creative vision of what a collection is DONE without even having a piece of fabric in your hand. You must know the technical stuff of construction...at least the basic, YOU MUST know, because if you trust your label to seamstress and tailors, you really don't know much about what you did.
Aside from the creative vision, and the business aspect, there is also direction and production. A label is no easy thing at ALL. Just an average for you to get an idea of how complicated it is:
A 17 piece woman's collection in New York,...let's say 8 models all wearing just one top and trousers, no gowns, just a COUPLE as in two cocktail dresses, fabric, the cost of materials to sketch, render and the cost of fabric, notions/accessories, plus the cost of equipment, plus help [you need at least one experienced seamstress to HELP] alone with that..if you want a decent to good quality, we're talking about $20,000.00
Cost of production as in venue to do your show,
the models themselves [NOT CONSIDERING MODELS FROM EXPENSIVE AGENCIES LIKE FORD, WILHELMINA, ELITE, DNA...etc] Hair and Make Up,
Dressers [Helpers to get your models changed]
Press and Media outlets,
Gift Bags [Super tacky if you dont have something for the guests]
and theres some plusses in there THAT alone can be anywhere from 50-80,000 dollars, and you might be better off hiring a Fashion Producer.
Marketing and Campaigns costs involve models, hair and make up plus photographers, props and outlets for advertising at the right place... we;re talking about 10,000 just for one photo shoot.
So... BeingThePhoenix Fashions Spring/Summer 2011 for this September will have costed you at least $90,000 dollars and 5 hardcore working months, with 21 hour days on average per week of work, for just a 3 minute walk of Fashion.
Thought so... ;)
But hey, EVERYTHING is born with an idea, conceived into concept, raised as a goal, and made into a reality...Just remember there's only ONE rule here..its not always WHAT you know, but WHO you know. ;)