Does anyone know how google ads work?

  • trevchaser

    Posts: 237

    May 21, 2010 5:56 PM GMT
    If I were to market a business...how effective is it and how do costs actually work? If I am right...Google Adsense is for having banners advertise on your site relevant to your content. And Google Adwords is for your banner to be displayed on sites of relevant content?
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    May 21, 2010 10:03 PM GMT
    You are correct except that you can choose to have your ad displayed only on Google or have it displayed on both Google and other sites. If you do not know what you are doing, tread lightly as it can get quite expensive. I had an ad set on $250 per day and was going to do this for just a couple of days. went on vacation and forgot to turn it off and when I arrived back home, they had taken over $3500 out of my account. My advice would be to study up on it They constantly change their rules and I got what they call Google Slapped a couple of months ago due to not changing my ads according to their new formula.

    I would start off with Bing.com or one of the others and figure it out first before you use Google. If you Google pay per click sites, They will give you a list of low cost sites where you can get some practice and sometimes these sites will give you some free money to get started with. Good Luck icon_smile.gif
  • SoCalMark

    Posts: 11

    May 21, 2010 10:06 PM GMT
    It is amazing ! I own a yoga and Pilates studio in Orange County and I can't say enough about adwords. It has helped our business grow so much. My website is www.triadyogaca.com Good luck!
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    May 21, 2010 10:19 PM GMT
    madexpression saidIt is amazing ! I own a yoga and Pilates studio in Orange County and I can't say enough about adwords. It has helped our business grow so much. My website is www.triadyogaca.com Good luck!

    If you have a brick and mortar type business like this one, I think that adwords is great because you can target your local area and you do not have to spend much money. If you have an internet marketing or network marketing business, I do not think it is all that great because everyone is doing that and you need to spend a bit of money for anyone to see your ads. The top spot for the keywords network marketing and internet marketing as of 5 minutes ago was $7.50. I personally do not think that it is worth it to spend that much. I no longer use them after they slapped me. If you do decide to go with Google make sure your ads and website stands out above the rest.
    Madeexpression, your ads and website are great! and you stand out above the rest of them. Good job!icon_smile.gif
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    May 21, 2010 10:48 PM GMT
    trevchaser said...how effective is it and how do costs actually work?


    It works. That's why Google is gonna make nearly $10B in profit on $30B in revenue this year. It is the first advertising innovation in over a 100 years that changed the game -- it actually favors the advertiser instead of the media owner. It's hard to get your head around the size of economies that Google just walked up to and upended ("See ya later Mr. Murdoch! Nice buggy whip business you got there!")

    As for costs (apart from the "pay attention and don't be careless" advice above), the beauty is that YOU set the price.

    You determine how much you want to pay to bring a visitor to your site, and that's what you pay. Of course, if there are other sites that want to bring the same type of person to THEIR site, they they are going to be bidding against you. Then the fun begins!

    There are people who are making very well-paying careers out of managing the details of this process (Google SEO, SEM, CPM, CPC, and CPA, to see the the incredible breadth and depth of information on online marketing). You could too -- see: https://adwords.google.com/support/aw/bin/static.py?hl=en&page=examstudy.cs

    But my CEO-level advice is:

    Google AdWords works.
    Use it.
    Just like all your competitors will.
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    May 22, 2010 4:12 AM GMT
    I've been in that business (SEM agency, IYP/aggregators, then another SEM agency) for 5 years now and what you're saying here is very recognizable.

    I understand how most people think about it, and the way you understand it ('you can display on Google or on Google + some other sites') is as usual a little too easy. With Adwords and the associated disciplines there's money in the details, details that most business owners don't have the time to follow.

    Saying 'start with Bing' is bull in 90% of the cases. The main problem with Microsoft Adcenter traffic has always been that it's far less qualitative than Google traffic because of the demographics. Again, if you run a site that sells ringtone downloads, it might just be the case that Bing and Yahoo convert way better than Google.

    Yahoo and MSN are merging their platforms btw, by the end of this year there won't be an independent Yahoo platform anymore. Which is good, cause the main reason I always left them out is that it was just not worth the effort of managing 3 campaigns of which 2 are on crappy platforms with shitty conversion ratios.

    Paying 7.50 per click is fine if your average conversion ratio is 10% and you sell into a specific niche with a 2500 dollar average order value. It's all about the ratios.

    And that's why you hire a SEM agency.
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    May 22, 2010 4:13 AM GMT
    iguanaSF said
    trevchaser said...how effective is it and how do costs actually work?


    It works. That's why Google is gonna make nearly $10B in profit on $30B in revenue this year. It is the first advertising innovation in over a 100 years that changed the game -- it actually favors the advertiser instead of the media owner. It's hard to get your head around the size of economies that Google just walked up to and upended ("See ya later Mr. Murdoch! Nice buggy whip business you got there!")

    As for costs (apart from the "pay attention and don't be careless" advice above), the beauty is that YOU set the price.

    You determine how much you want to pay to bring a visitor to your site, and that's what you pay. Of course, if there are other sites that want to bring the same type of person to THEIR site, they they are going to be bidding against you. Then the fun begins!

    There are people who are making very well-paying careers out of managing the details of this process (Google SEO, SEM, CPM, CPC, and CPA, to see the the incredible breadth and depth of information on online marketing). You could too -- see: https://adwords.google.com/support/aw/bin/static.py?hl=en&page=examstudy.cs

    But my CEO-level advice is:

    Google AdWords works.
    Use it.
    Just like all your competitors will.


    Agree!
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    May 22, 2010 4:25 AM GMT
    Before you buy Google Adwords - make sure that you're first getting the conversions of those who land on your site. The analogy is that focusing on plugging the hole in your bucket is probably a better initial use of your time than increasing the amount of water that goes in.

    Start with search engine optimization:
    http://www.kalzumeus.com/2010/01/24/startup-seo/

    A checklist for making sure you're covering everything:
    http://www.searchengineguide.com/stoney-degeyter/the-best-damn-web-marketing-checklist-pe.php

    And a roundup of guides to using Google AdSense:
    http://www.smashingmagazine.com/2009/07/08/perform-better-with-google-adsense-the-ultimate-round-up/

    Frankly I'm a bit skeptical of SEO/SEM experts. I'm sure there are some good ones out there, but get referrals cuz I've encountered a number who were just preying on the fact that small business owners knew too little about the web.
  • swimbikerun

    Posts: 2835

    May 22, 2010 4:47 AM GMT
    riddler78 said
    Frankly I'm a bit skeptical of SEO/SEM experts. I'm sure there are some good ones out there, but get referrals cuz I've encountered a number who were just preying on the fact that small business owners knew too little about the web.
    Those guys seem like snake oil salesmen. They get paid lots of money only to deliver PowerPoint slides about what needs to be changed on the site, a lot of which seems like bullshit since we change it all the other way the next month with another goddamn PowerPoint slide presentation.
  • creature

    Posts: 5197

    May 22, 2010 5:11 AM GMT
    Don't forget that google now whispers its ads to you. So you might want to think about that icon_wink.gif


  • swimbikerun

    Posts: 2835

    May 22, 2010 5:43 AM GMT
    creature saidDon't forget that google now whispers its ads to you. So you might want to think about that icon_wink.gif



    simpsons_nelson_haha3.jpg
  • Posted by a hidden member.
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    May 22, 2010 5:47 AM GMT
    swimbikerun said
    riddler78 said
    Frankly I'm a bit skeptical of SEO/SEM experts. I'm sure there are some good ones out there, but get referrals cuz I've encountered a number who were just preying on the fact that small business owners knew too little about the web.
    Those guys seem like snake oil salesmen. They get paid lots of money only to deliver PowerPoint slides about what needs to be changed on the site, a lot of which seems like bullshit since we change it all the other way the next month with another goddamn PowerPoint slide presentation.



    There is one thing that definitely goes in this business: when it sounds too good to be true, it usually is.

    The whole thing might be opaque to most people, but at the end of the day a little research goes a long way - if you buy a product for something you know nothing about without informing yourself even on the basics by simply googling it up, you're just an idiot.