Gay McDonalds Commercial

  • bburg34

    Posts: 127

    May 29, 2010 3:54 AM GMT
    I love this:
    http://showhype.com/video/gay-mcdonald-s-ad-in-france/?vpc=1
    But isn't it funny? Because France is supposed to be the capital of gourmet cuisine.... the opposite of what McDonalds is!!
    Could you imagine an ad like this running in America?
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    May 29, 2010 4:10 AM GMT



    I belive we will see these type of adds very soon in the US
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    May 29, 2010 4:19 AM GMT
    I actually like that commercial..... and now I want a Big Mac.
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    May 29, 2010 12:08 PM GMT
    That ad was real sweet
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    May 29, 2010 12:16 PM GMT
    Yuk Macers will go to any length to sell their junk.
  • cowboyathlete

    Posts: 1346

    May 29, 2010 12:17 PM GMT
    Very nice!
  • jlly_rnchr

    Posts: 1759

    May 29, 2010 12:43 PM GMT
    How is this a selling point to McDonald's?

    Come as you are, i.e. come as a closeted son.

    You guys will have to explain the sweet and cute.
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    May 29, 2010 12:58 PM GMT
    I think there may be more ads to follow, at least I hope so, but it looks like the son is about to have the talk with his dad, but the ad stopped...

    And as an afterthought, most teens don't discuss their lovelife with their folks, and the kid doesn't look unhappy icon_smile.gif

    http://joemygod.blogspot.com/2010/05/mcdonalds-goes-gay-for-france.html

    The link above shows some good discussion about its perception- another point made was that the kid is only finding himself, but not yet out to his dad.

    I hope no activists go crazy over this one...
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    May 29, 2010 1:22 PM GMT
    OK, that wasn't bad even if it was McDonald's!
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    May 29, 2010 1:32 PM GMT
    Okay, so I have several points that may or may not relate to anything you fabulous guys have been posting on this thread.

    My interpretation of the meaning of the commercial is that they want to sell burgers. And, they may succeed if lots of people talk about the story line to their friends (and strangers), hehe, like we are doing here.

    I believe that the ad agency purposefully left things up in the air for us to decide if the young guy is going to come out to his Dad and if so, how and when.

    I didn't get the sense that the guy is feeling any major angst b/c he was smiling and relaxed at the tail end of the ad.

    Meanwhile - this commercial has nothing to do with the food.
    And, now that I'm finding myself analyzing the commercial, I'm left wanting to ask questions of the ad agency. Just curious here.

    On a more softer note, it's touching to see storylines about young gay and lesbian people trying to be in a relationship in high school, especially since that possibility was all but virtually impossible in my day. So, progress is good!
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    May 29, 2010 1:58 PM GMT
    I'd like the combo....Large!
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    May 29, 2010 2:07 PM GMT
    jlly_rnchr saidHow is this a selling point to McDonald's?

    Come as you are, i.e. come as a closeted son.

    You guys will have to explain the sweet and cute.


    McDonald's is a restaurant for everyone. Makes me feel warm and fuzzy inside.
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    May 29, 2010 2:15 PM GMT
    Odd commercial with a cute twist. I don't see where it is intended to sell more worm burgers as opposed to creating social dialogue.

    Maybe the McD's corporate leaders are still closeted and this is their way of coming out ? OK, maybe not.

    Regardless, being a middle aged,romantic type, I LIKE IT .
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    May 29, 2010 2:19 PM GMT
    Part of the aspect here might also have to do with appealing to McDonald's labor market - the high school kid who stands at the counter and asks "You want fries with that?' They probably employ hundreds of them in France and they only work there for like a year before moving on to another job, so it's smart to make sure they are viewed as friendly toward gay kids - not to sell burgers, but to get employees!

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    May 29, 2010 3:29 PM GMT
    That was nice and sweet and cute and all, but really, I feel this is could just be a ploy by McDonalds. I'm pretty sure they only really care about the money. I mean, have you seen how they treat the cows and chickens? I would love for them to prove me wrong, but that's how I see it. Maybe those Europeans are different.
    I think it would be amazing to see something like this here in the US soon. I see it causing controversy though. McDonalds is the epitome of Americana. America is the most overweight country in the world, with a portion of the blame on McDonalds. As the glue that that keeps this overweight society obese, if they release a commercial like that, I see them losing profits in the US by those that "don't support such a lifestyle". Inevitably, I think this would be a wonderful thing. That commercial probably wouldn't make it likely that any RJ's would start to go to McDonalds, but I'm sure it may spur some gays to. But I also think that if America sees such a HUGE thing as McDonalds supporting gays, maybe some will be convinced to follow suit.
    Ps. I think I would be so much better than that little French sunnuvabetch. And who brings a class picture to McDonalds? I'd be afraid some little kid would get ketchup all over it.
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    May 29, 2010 6:23 PM GMT
    Well, McDonald's isn't trying to sell burgers (directly) here so much as a corporate identity. We are ultimately hurtling down a path of respect and acceptance (which is what evokes such vitriol from the social conservatives at this point--an attempt to stop the unstoppable) and this is a smart move by McD to place themselves on the right side of history.

    And by right, I mean cool. Think of the corporate identities of Apple and Microsoft, as an example. Ask for public opinion, and no doubt one company (Apple) will be perceived as cool, while the other is conceived as slow and always in catch-up mode. Even if you never eat at McDonald's, an ad like this gives them a shot of perceived coolness and better, more positive, brand recognition.

    As for a version of this ad possibly running in the US, I'm sure McDonald's would target it to mostly urban markets to make better use of their advertising dollar as well as to avoid controversy. But they have to come into this, whether it is in France or in the US, knowing that there will be some controversy... and--in yet another stroke of marketing genius--any buzz is better than no buzz at all.
  • dannyboy1101

    Posts: 977

    May 29, 2010 6:31 PM GMT
    It should have continued with the son simulating oral play with a french fry. That would make my day. And no, USA will not see such ads for a long long time. McD's would never risk losing its bigot half of the market. Sorry, guys, but this country IS NOT THAT PROGRESSIVE. The hats and shoes with buckles disappeared, but don't think for a moment that the pilgrims did, as well. Call me a cynic, but that's my thought.
  • Thegenuineart...

    Posts: 127

    May 29, 2010 7:11 PM GMT
    Thats a pretty interesting commerical actually, I could never see anything like that on American or Canadian television but I don't watch to much tv anyways.
  • thatguyny

    Posts: 28

    May 29, 2010 7:14 PM GMT
    a normal looking gay character is a huge step in my opinion. i'd love to see more normal looking gay characters in all media.

    the kid did look pretty comfortable with himself, which i think is great

    and i'm glad there was no "super size it" jokes thrown in for bad taste

  • xysx

    Posts: 306

    May 29, 2010 7:25 PM GMT
    I thinks that's sweet. icon_redface.gif
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    May 29, 2010 7:33 PM GMT
    It is a touching commercial but I growing weary of seeing big business manipulating our hearts to sell their products. Must we remember (or fake) tender moments through such unflattering routes as tv commercials?

    icon_rolleyes.gif
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    May 29, 2010 7:44 PM GMT
    I won't be purchasing a hamburger anytime soon but I LOVE THIS COMMERCIAL
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    May 29, 2010 7:46 PM GMT
    Its a sweet commercial that should have been used for something else. Kinda seems like a waste of a well made ad.
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    May 29, 2010 8:26 PM GMT
    I like it. icon_smile.gif I couldn't imagine it appearing on the major networks, but I could see it on Bravo or even Lifetime.
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    May 29, 2010 8:37 PM GMT
    Great sort of story, but like some of the others, I am at a loss as to why this is McDonald's and why this is a good ad campaign for them??

    I mean, what's next? Gays selling Bisquick? (not that they couldn't mind you)