Jun 07, 2010 3:48 AM GMT
The latest act to emerge from Xenomania masterminds Brian Higgins and
Miranda Cooper, UK teenager Gardner has co-written a collection of big,
radio-friendly pop songs that have been winning early support from
radio programmers in the run-up to his debut album release next year.
Signed to Universal label A&M, home to Duffy and fellow hopefuls Chapel
Club, Gardner will be subject to a campaign getting underway in March
with the release of lead single I'm Not Mad. This will be followed in
June by a second single and his as-yet-untitled debut album.
A&M managing director Simon Gavin says the initial response to his
music has given his label confidence. "We always believed very strongly
in Alex, his album was one of the most complete pop records I've heard
in some time, but it's been comforting to hear that radio is on the
same page. We've had a unanimous thumbs-up from that area, and at a
programming level everyone feels like Alex is an artist that can really
work across the board, in what is quite a fragmented radio market. We
feel he has something that will fit in all areas."
The early campaign has included support dates with Paulo Nutini and The
Script. Gardner was also part of the line-up of artists that performed
at Xenofest, Xenomania's summer showcase.