Jun 09, 2010 2:37 AM GMT
The three female researchers showed more than 200 people videotapes of a man and a woman applying for a job as a computer lab manager.
The male and female actors both followed the same script in the mocked-up interview and were equally humble about their achievements.
The volunteers were asked to rate them for modesty, likeability and a range of other factors. Despite the actors being equally qualified for the job, the man was liked less than the woman.
Meekness makes men seem less confident and ambitious and more weak, uncertain and insecure, the journal Psychology of Men & Masculinity reports.
'Modest men were not liked as much as modest women because they were viewed as 'too weak' for a man and because they were viewed as insufficiently confident and ambitious,' the U.S. researchers wrote.