ESPN was honored for Outstanding B2B/Trade Ad for its “sports is my orientation” campaign that ran in Diversity, Inc., at the Commercial Closet Association’s annual Images in Advertising awards ceremony.
Additionally, the Commercial Closet honored Andrew Tagliabue, son of NFL commissioner Paul Tagliabue, for the PFLAG “Stay Close” campaign he co-founded, which shows celebrities, like Ben Affleck and Cindy Lauper, with their GLBT relatives.
Other winners this year include: Diet Pepsi’s “Guy Watcher” (DDB Needham), United Church of Christ’s “All the People” (Gotham), Kadokawa Books’ “Discover the Truth” (Dentsu), Toyota Corolla’s “Girlfriend” (Saatchi), Avis’ “You’re A-List to Us” (IMPAX) and Wells Fargo (Osmosis MediaLab).
T-Mobile snagged the dubious honor of turnaround agency of the year, while the Commercial Closet served a clean-up-your-act notice to Nabisco.
The Commercial Closet, founded by Mike Wilke, “educates and influences the world of advertising to understand, respect and include lesbian, gay, bisexual and transgender (LGBT) references in advertising to achieve a more accepting society while achieving successful business results,” according to its web site.