• Photo for Gay Games scores Gatorade, ESPN and Erasure's Andy Bell

Gay Games scores Gatorade, ESPN and Erasure's Andy Bell

By RealJock Staff

The Gay Games announced three sponsorship and entertainment coups at Chicago’s annual LGBT Pride Reception, hosted by Mayor Richard M. Daley.

British pop superstar Andy Bell of Erasure will perform at the Gay Games’ Opening Ceremony on July 15. Additionally, two of the sports world’s biggest brands—Gatorade and ESPN—signed on as major sponsors of the Games, which now boast more than 300 sponsors.

Adding to an already star-studded line up, Erasure’s Andy Bell will perform at the July 15 Opening Ceremony at Chicago’s historic Soldier Field. He joins Cyndi Lauper, Margaret Cho, Megan Mullally, Jody Watley, Greg Louganis, Suzanne Westenhoefer, Kristine W, Star Trek’s George Takei, Holly Near and dozens more talented performers and legends.

All the athletes will be slugging complementary Gatorade on the sidelines as QTG(Quaker-Tropicana-Gatorade) made Gatorade the Official Sports Drink of the 2006 Gay Games. Breakfasts and snacks for athletes and volunteers will also be provided by Tropicana and Quaker.

The sports leader ESPN is the official sponsor of the Opening Ceremony Fireworks. The pyrotechnics will be videotaped by cameras aboard the MetLife blimp. “ESPN respects the values that are intrinsic to athletic competition, and we are pleased to be a sponsor of this year's Gay Games,” said John Skipper, ESPN Executive Vice President, Content, in a Gay Games press release.