May 24, 2011 3:44 AM GMT
Why have companies like Apple and Google grown so explosively in the past few years and why do the brands garner such loyalty from their customers?
A team of neuroscientists scanned the brain of an Apple fan and it showed that the brand was stimulating the same parts of the brain as religious imagery does in people of faith.
http://www.bbc.co.uk/news/business-13416272
A team of neuroscientists scanned the brain of an Apple fan and it showed that the brand was stimulating the same parts of the brain as religious imagery does in people of faith.
http://www.bbc.co.uk/news/business-13416272