I don't ever look at them. Most of those magazines are just trying to sell lots of expensive gear to newbies. I'm already geared up for most of my sports. When I need something new, I might look at a couple of issues, but it's hard to find unbiased reviews. I took Men's Fitness for a couple of years. Mostly, I tear out the workouts and some recipes and put them in binders. The rest is just fluff.