School is such a bitter pill for so many kids. I spent a lot of time defending kids that got bullied on a daily basis. It was one thing my Father drilled into me at a very young age, never sit still for such behavior.
It has escalated with the advent of computers and cell phones. Kids have no sense of boundaries, they mimic what they see in video games and TV. Often coming from homes where it is eat or be eaten, with little or no parental supervision. Again, anyone can sire a brat, hands on teaching and instilling values requires dedication and time.
Personally I think these kids involved in these attacks should be herded off to boot camp on first offense for a minimum 90 day sentence. Until there is a real and present danger that an actual serious consequence is imminent, nothing will change. I think if a second offense takes place - the parents should be shipped off right along side the kids.
Secondly - I think the teachers that are turning a blind eye to this on a daily basis should also face consequences. There was no shortage of teachers that turned a blind eye to this crap when I was in school, hell some of them actually egged it on. I got suspended in 10th grade for punching out a wood shop teacher over such an incident after he rode my ass for getting in between a developing situation. Had it not been for a few of the kids I would have faced assault charges.
Bullying is ugly. Too many kids walk away from the school years scarred for life, it's criminal.