Jul 09, 2012 12:15 AM GMT
Is anyone other than the hardcore leftists here really all that surprised?
The 2008 presidential race was one of the most watched, discussed and analyzed campaigns in U.S. history, and when it came to the vice presidential candidates, voters heard a great deal about Sarah Palin.
Much more, in fact, than they heard about her opponent, Joe Biden.
News coverage of Palin, then the Republican governor of Alaska, not only significantly outweighed that received by Biden, then a U.S. senator from Delaware, was markedly different in substance and across media, according to a new study of media coverage of the vice presidential candidates.
Coverage of Palin was more likely to include references to her family, physical appearance and social issues, particularly in newspapers and by political blogs, while coverage of Biden dealt more with foreign policy and the economy.
"Each of these differences could have had important influences on public opinion formation and the public's voting decisions in this particular race," write Leticia Bode, a former graduate student at the University of Wisconsin-Madison who is now an assistant professor at Georgetown University, and Valerie M. Hennings, an assistant professor at Iowa State University, in the study published in the journal Politics & Policy. She conducted the research while at UW-Madison.