Okay here's my 2 cents on this topic.
Generally I do believe that women are much less superficial than men are. If you think about it, why else is the image of women in the media such a debate all the time? Men have made it that way (or at least have paved it that way from the beginning).
You have colloquial terms of hot women dating ugly men, but you won't really hear of such things as a hot guy dating an ugly girl because face it, he'd be given sh*t for it by his mates.
My cousin is getting married soon and a year and a half ago I distinctly remember such a cool conversation I had with her. Another relative had just gotten married at the time and we were just having one of those deep and meaningful conversations with each other. I asked her if she would marry this guy since some of my other cousins were saying crap like "oh she could do so much better, he's ugly" etc (no surprise, it was the male cousins).
She said yes and in some way the remarks about his looks lightly came into conversation. One of the things she said to me that really stood out was:
"You know, it's not like I think "he's hot" when I think of him, but the thing is he is so kind, so thoughtful and treats me very well. How he makes me feel is what actually get's me really attracted to him"
I'm not kidding, that was verbatim (at least almost) because I saved what she said on my phone as a draft message all those years ago because I thought it was so beautiful.
So in short, yes definitely there are going to be straight women who are just as superficial as men, but the majority is vastly different. Again, why is it socially "cooler" for guys to sleep around but women are branded "sluts" all the time.
In the gay world, for homosexual men the superficialness is definitely more prevalent and if you honestly think it's not, you surely are kidding yourself.
Not that I'm saying there aren't gay men who aren't that superficial, but honestly for most men in general, they won't even bother trying to discover someone's personality if they at first don't fit the "look" they want.
I know alot of people here will generally say 'personality over looks', but be honest with yourself, how likely is it that you would bother trying to discover someone's personality if you honestly thought that person's physical looks were "unattractive"?
I think that's the predicament here. I feel that when someone says they envy the straight world in relation to this topic, I often think it's because women generally do give a guy the time of day to scope their personality even if they didn't find them particularly attractive at first sight, and they are more open to doing this than men are.
I'm sure gay men, and men in general also do prioritise personality highly as well, just moreso in the long run and not so much at the immediate point of first contact.
Anyway those are just my thoughts and I do apologise for it being long. I'm not saying what I think is the fact of reality and I also do apologise if I have offended people in any way. Of course I didn't mean to do that, I just thought to try give insight into what I'm thinking the OP was trying to allude to.