A new "ad" in CMYK magazine.

  • coolarmydude

    Posts: 9528

    Jan 14, 2009 1:23 AM GMT
    All the more reason to buy PUMA who, by the way, stuck it out with gay Australian rugby footballer, Ian Roberts, when he came out as a head coach of a Rugby football team.

    EDIT: This post posted after the previous post.
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    Jan 14, 2009 1:59 AM GMT
    Too funny icon_biggrin.gif

    I personally would have issues if my kid were into ballet. Not exactly what I would consider appropriate as a male extracurricular activity. It's like having a girl who's on the varsity wrestling team.

    It's just playing on the "Uh oh, you're not supposed to say that" humor. Perfectly OK.
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    Jan 14, 2009 2:04 AM GMT
    PHLmuscle8 saidCaslon - where exactly is the anti-gay reference? I don't see anything specifically. Anti-"femme" is not anti-gay.

    The ad is ironic. Open to interpretation. And, like all humor, imbued with a kernal of truth.

    The anti-gay reference is "going to the ballet to watch your son." But I am not going to take the time to parse the multifarious nuances of American culture by which that could be construed by even the most casual observer of our culture. Dont play dumb.

    funny pictures of cats with captions
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    Jan 14, 2009 2:08 AM GMT
    Ha pretty funny!

    As art it's pretty good. Lets face it stereotypes didn't start with ads like this and won't go away tomorrow. This could just have easily have been an ad for an F-150 going something like:

    ...Let your wife have the Prius. That way you can at least say your saving the world while still driving a proper man's truck..

    ** Insert picture of a dirty F-150 cresting a rocky rise**



    Art or advertising like the above isn't bad. If you remember the brand or name who cares if a couple internet posters are offended.

  • coolarmydude

    Posts: 9528

    Jan 14, 2009 2:20 AM GMT
    flex89 said, "Too funny icon_biggrin.gif

    I personally would have issues if my kid were into ballet. Not exactly what I would consider appropriate as a male extracurricular activity. It's like having a girl who's on the varsity wrestling team.

    It's just playing on the "Uh oh, you're not supposed to say that" humor. Perfectly OK."


    FYI: Some boxers take up ballet in order to train themselves to be light and quick on their feet, which is a significant advantage in the ring.
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    Jan 14, 2009 2:23 AM GMT
    LOL I think it's funny.
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    Jan 14, 2009 2:25 AM GMT
    No more complaining if you laugh at this....

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    Jan 14, 2009 2:28 AM GMT
    crownroyal117 saidNo more complaining if you laugh at this....

    <3
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    Jan 14, 2009 2:28 AM GMT
    hahaha.

    "Homocil. Because it's your problem, not theirs."

    That line is very profound
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    Jan 14, 2009 2:29 AM GMT
    Well if I had a son I wouldn't have a problem with it. That's what being a supportive parent is.

    And hell yes that ad is discriminating.

    There are worse things he could do/be.
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    Jan 14, 2009 2:45 AM GMT
    Visually it's terrible - I teach 5th graders that could have done way better! That is one very poorly though out assignment. The humor(?) is downright juvenile.
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    Jan 14, 2009 3:03 AM GMT
    flex89 saidToo funny icon_biggrin.gif

    I personally would have issues if my kid were into ballet. Not exactly what I would consider appropriate as a male extracurricular activity. It's like having a girl who's on the varsity wrestling team.

    It's just playing on the "Uh oh, you're not supposed to say that" humor. Perfectly OK.


    What components make up what you consider an "appropriate" male extracurricular activity?
  • Menergy_1

    Posts: 751

    Jan 14, 2009 3:03 AM GMT
    Golly gee, is my face red.

    I looked at the picture (the art assignment) and read "The only thing worse than going to the ballet is going to the ballet to see your SO" [as in "significant other"] -- I didn't see the "N" hiding in the fold of the magazine page! LOLOL

    And that's why I thought the purported advertisement was doubly anti-gay in stereotyping and intent -- "only gays go to the ballet, not 'real men,' and "male dancers are all gay, of course," i.e., worthy of ridicule by "real men" again.

    So, I had a totally different reading than you guys, I guess (and than did the magazine official who responded very well, I thought, giving some clarification and information that this wasn't an actual Nike ad at all, etc.)

    Still, either way, I think the concept of scorn for dance AND perpetuating the myth that dancers "must" be gay men is regrettable; and I agree with growingbig: there is the issue of being a supportive parent for your kid -- I think many of us went through hell being ridiculed at home or trying to meet some parental standards or expectations that weren't going to be reflective of who we really are as persons. Not to mention the ordeal of coming out to parents many have gone through when that support wasn't there.




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    Jan 14, 2009 3:22 AM GMT
    Nike homophobic? Have you SEEN the costumes Phil Knight has been dressing the ducks in this season? It's like corporate queer eye, only uglier.
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    Jan 14, 2009 4:41 AM GMT
    Ironically, this art director is likely gay.

    Oh, and to the one or two here who'd have issues with a son going to ballet, fuck you.
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    Jan 14, 2009 6:39 AM GMT
    Alpha13 said....of course there is my story about going to "Nut Cracker" at the S.F. Ballet and seeing a beefy, black, male, hairy arm pit, sugar plum fairy. It was a psychically scarring experience.

    If stuff like this ad offends then you are screwed because you lack the dimension of amusement which is a hallmark of people that are comfortable with themselves and have the poise of superior moral stature.



    tell it to all the boys in dance who get fucked with at school for taking class. i stand by my renunciation of this bullshit ad. whether it's affiliated with nike or not, the assignment that caused it to be made in the first place should get somebody somewhere reprimanded at the very least.
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    Jan 14, 2009 6:40 AM GMT
    PHLmuscle8 saidCaslon - where exactly is the anti-gay reference? I don't see anything specifically. Anti-"femme" is not anti-gay.

    The ad is ironic. Open to interpretation. And, like all humor, imbued with a kernal of truth.







    yes, that kernel of truth being that the presumably gay/femme boys in ballet are a disgrace to their fathers.
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    Jan 14, 2009 6:43 AM GMT
    growingbig saidWell if I had a son I wouldn't have a problem with it. That's what being a supportive parent is.

    And hell yes that ad is discriminating.

    There are worse things he could do/be.


    yeah, like get an office job he hates. that was rather condescending without meaning to be, wasn't it?
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    Jan 14, 2009 12:17 PM GMT
    PHLmuscle8 saidCaslon - where exactly is the anti-gay reference? I don't see anything specifically. Anti-"femme" is not anti-gay.

    The ad is ironic. Open to interpretation. And, like all humor, imbued with a kernal of truth.

    dancerjack said

    yes, that kernel of truth being that the presumably gay/femme boys in ballet are a disgrace to their fathers.



    Dancerjack --

    Did you see the movie "Billy Elliott"? It addressed this presumption/issue. Do you feel it shouldn't have been made? For me, there is social value in airing these issues 'publicly" for all their stupidity. Humor (like the nike ad) gets everyday people talking about difficult topics in the work lunchroom. That's a good thing.

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    Jan 14, 2009 12:37 PM GMT
    I'm offended by this ad.

    Pure and simple.

    It is horrible for ballet, regardless of gay or straight, and shows more about this country's lack of appreciation for the arts. Because, of course, doing something artistic is not worth doing apparently.

    Oh, and by the way, please, let's not start talking about "femme" -- stereotypes like that should also not be perpetuated, because they are indeed that: stereotypes. Not all male dancers are gay. Separate from orientation, not all male dancers are femme.
  • Sayrnas

    Posts: 847

    Jan 14, 2009 1:42 PM GMT
    Are we forgetting that Nike uses sweatshops to make their shoes? Who knows what else they do?


    Deflection, that is what this is...
  • Timbales

    Posts: 13999

    Jan 14, 2009 1:47 PM GMT
    The only reason to see that ad as as homophobic is because we accept and perpetuate the stereotype that anything remotely feminine or artistic is 'gay'. The ad is offensive to me, not in a homophobic way, but in a gender bias and disrespectful way. A ballet dancer requires as much - if not more - physical training and dedication as any athlete.
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    Jan 14, 2009 2:30 PM GMT
    1/13/09


    It has been brought to my attention through a couple of blogs and organizations that a fictitious print advertisement for Nike, Inc., published on page 10 of the most recent issue of CMYK Magazine, has offended some people - namely in the gay and lesbian communities. Please know that this ad created by an art student is in no way affiliated with Nike, nor does it express the views and opinions of Nike, Inc.

    To offer some background, CMYK Magazine publishes juried work from art students studying advertising (copywriting and art direction), design, illustration and photography.
    The work published in CMYK Magazine is chosen from thousands of submissions and final selections are determined by notable art-design professionals.

    The class assignment in question reads as follows: “The Only Thing Worse Than Going to the Ballet Is Going to the Ballet to Watch Your Son.” The tagline reads: “Raise a Champion.”

    The context in which I, personally, read the ad was as a rather risqué parody on the old-fashioned notion that macho guys don’t wants their sons to join the ballet in favor of playing linebacker for the local high school football team.

    As with all “art,” there are multiple interpretations. What determines a piece of art’s meaning hinges on the context in which each individual brings to the piece.

    While I cannot speak for the student who created the ad, or the judge who selected it, I would like to sincerely apologize to anyone -- and every organization as a whole - who takes personal offense by the publishing of this class assignment.

    I assure you it was not my intent - or the intent of anyone affiliated with CMYK Magazine - to defame or cause harm to any person or social organization as a result of publishing this piece. Please know that your feedback and commentary to this ad has been heard loud and clear, and I welcome more of your opinions.

    I hope you accept my apology and, most importantly, thank you for your time and consideration.


    Very Sincerely,
    Curtis Clarkson
    President
    CMYK Magazine, Inc.
    curtis@cmykmag.com
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    Jan 14, 2009 2:40 PM GMT
    Caslon8000 saidDid Nike actually produce or pay for that ad....or is that just some entry in a contest in that magazine?


    Nike did not. It's the winning entry in the contest. CMYK is to blame for it more than Nike. They designed the contest.
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    Jan 14, 2009 2:44 PM GMT
    I think that most people, including the head of CMYK are missing why this ad is so bad and insidious.

    It's not that it's homophobic.

    It's that it was a CLASS assignment which REQUIRED the use of a blatantly misogynist headline, that was then PUBLISHED without thought. Just because it's a riff on an old stereotype does not make it "ok" to continue the longstanding tradition of saying, "That which we view as feminine is inferior."

    It's small, it's subtle, and the mere inability of Curtis to understand WHY it's so bad reveals how damaging and pervasive the problem is.