whateveryo saidIt's very well made but the commercial aspect really sours it for me.
Yeah. I think it's brilliant that the Christmas Truce has been used. A reminder of the true messsage of Christmas "Peace on Earth: Goodwill to All". That peace is a blessing and our natural state: war is a monstrous, evil thing.
It was very brave to use it.
But, at the same time, with it being an advert for Sainsbury's that makes it tacky, and cheep - crude commercial exploitation of a real, moving, harrowing war and a single bright, beautifuly, blessed moment in those four years of hell.
Yeah. I don't know whether to love or hate it. Yes it's promoting Sainsbury's but it's also putting the Christmas Truce in millions of homes...it won't be forgotten. People will ask questions from seeing the advert, think about the war and that Christmas Truce in 1914.