The Cult of Abercrombie

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    Dec 19, 2007 3:35 PM GMT
    Damarco:

    I do know Easton well. I work and work out at Lifetime Fitness there.

    They also have that disgustingly over priced and retarded looking and designed Ruhel Store! Which A&F owns.
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    Dec 19, 2007 3:49 PM GMT
    Ruel:

    An A & F company (like Hollister) that was created for the next age and income demographic. It carries mostly dressier, business-casual type clothes for the 25-34 market, as in, people that are now out of college and can't get away with wearing Abercrombie to work. They are expanding sort of like the Gap did: Old Navy/Hollister (cheap stuff), The Gap/Abercrombie & Fitch (signature line), Banana Republic/Ruel 975 (high end/grownup clothes).
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    Dec 19, 2007 4:00 PM GMT
    Officially called, Ruehl No. 925, has some great clothing. And jarhead is correct in their alignment in the industry.

    Actually wearing A&F today (at work), but I can, seeing as I work for an apparel company myself. And I will add to say, if Target made this exact same style sweater I'm wearing, I would have bought it from them. But they don't.

    Nothing wrong with buying nice clothing. I get the 'walking advertisement', but most everything is anyway.

    What's the big deal?

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    Dec 19, 2007 4:07 PM GMT
    You REALLY like Ruehl??? Interesting.

    Very few people like it here. It's too expensive and is cut poorly.

    I get why the brand was created, cause the original A&F kids were growing up, making more money, and A&F wanted it, but the stuff is terrible! The store set up is uncomfortable and not customer friendly in the least.
    AND... unlike A&F their cologne smells like cat pee.

    (I do like the A&F cologne)
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    Dec 19, 2007 4:16 PM GMT
    RuggerATX saidI think it would be funny to walk into an Abercrombie & Fitch, pick up a catalog, and ask a clerk:

    "Where's your rest room, and may I borrow this catalog for fifteen minutes?"

    (I think I saw Borat too many times.)


    I think that would be hilarious, Rugger. Do that at the Tarpon Springs Mall store and I'll do it at my local store and we can compare notes on their reaction.icon_wink.gif

    StripperRocco, I didn't know Easton had a gym. That must be a cool place to work out. I haven't seen the Ruhel store yet.
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    Dec 19, 2007 4:36 PM GMT
    Lifetime Fitness has two locations now in this area. One in Dublin and one at Easton!
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    Dec 19, 2007 4:37 PM GMT
    That's sad Ruehl turned out to suck, Rocco. I liked the idea of Abercrombie for urban professionals.
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    Dec 19, 2007 4:44 PM GMT
    It's more like Abercrombie for wanna be bohemians. It's designed in such a way that it's supposed to look "artistic". the cuts are weird, ill fitting... actually larger then normal cuts. I tried on a pair of size 30 jeans... i swam in those bitches!!!!
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    Dec 19, 2007 5:09 PM GMT
    StripperRoccoAND... unlike A&F their cologne smells like cat pee.

    (I do like the A&F cologne)


    OMG...I get 'happy' just from the memory of smelling A&F cologne...damn I love that stuff. icon_redface.gif
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    Dec 19, 2007 6:06 PM GMT
    Wearing that cologne right now. icon_biggrin.gif
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    Dec 19, 2007 6:32 PM GMT
    I only own one A&F polo, which I bought because the store clerk was utterly amazing (and directed me towards another store for one of the best-fitting pairs of jeans I've ever owned).

    That being said, most of their clothes just plain don't fit me well. I usually look for jeans in a low-rise boot cut with a dark wash, and they simply don't make any.

    Also, while some people are able to defend their brand loyalty because of quality or good fit, the majority of people I see wearing Abercrombie don't have the body for it, and are simply going for image (ironic since the image they're portraying is one of a person who doesn't know how to dress themselves). People need to realize that different brands cater towards different body types, and no, you can not wear every designer well with the same body. For this reason, I don't even bother setting foot inside a Kenneth Cole store, but am right at home at Diesel or in a pair of 7s from Nordstrom.

    On a related note, I'm kind of saddened that Express now tries to logo everything with their prancing lion marque... I loved them for the fact that you could buy well-fitted, fashionable clothing with absolutely zero corporate branding and at a decent price... it certainly wasn't for their build quality, which, let's face it, is horrible.

    As such, I'm eagerly awaiting the opening of the Seattle H&M next year... oh, the shopping.
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    Dec 19, 2007 6:37 PM GMT
    Express, which used to be a Limited Brand sold. That is why the lion is everywhere now.

    H&M RULES!!!!!!!!!!!!!!!!!!
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    Dec 19, 2007 6:41 PM GMT
    I loved Express back when they were Structure...I still like some of their dress shirts alright, but they can be iffy on fit. And yeah, quality...
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    Dec 19, 2007 7:54 PM GMT
    StripperRocco saidExpress, which used to be a Limited Brand sold. That is why the lion is everywhere now.


    That would explain it... bastards.
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    Dec 19, 2007 7:56 PM GMT
    I agree, since changing from Structure, Express Men has not held up. I use to wear Structure alot while I was in college. It actually enhanced my Frat boy image. LOL

    zdrew78Wearing that cologne right now. icon_biggrin.gif


    woof!! icon_smile.gif It makes for a dangerous situation while at work.
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    Dec 19, 2007 8:01 PM GMT
    Nah, I work with married folks all around. I'm fairly sure I'm safe. icon_wink.gif
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    Dec 19, 2007 8:16 PM GMT
    YUM zDrew ;)
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    Dec 19, 2007 8:49 PM GMT
    So.....I wouldn't be safe in your office, StripperRocco?... icon_wink.gif
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    Dec 19, 2007 9:40 PM GMT
    I meant dangerous situation for me...or at least embarassing!!! LOL

    You wouldn't be safe in my office either. icon_wink.gif
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    Dec 19, 2007 9:59 PM GMT
    yes, i actually like Ruehl clothing, but i'm a minority i guess.

    just spoke to a colleague at A&F and they are relooking at the Reuhl line, so... a change might be coming

    on the issue of walking advertisement... seriously? i don't own one pair of running, tennis or training shoes without a logo on them. or a pair of jeans without a name.

    so i don't understand why it matters if you wear a shirt with an eagle, or a seagull or a moose or a horse or an alligator on it

    what am i suppose to wear?
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    Dec 20, 2007 12:33 AM GMT
    USMmmm saidUnless you're sewing your own clothes, all of us are wearing somebody's label. There are far worse "looks" than A&F; especially for a guy who has a decent physique.


    Guilty as charged...

    I do sew my own clothes. LOL! Most of them have some sort of Ace Of Base logo, silk screen or iron-on...

    I can't help it, I'm an Acer.

    Our generation is based on fashion. Only a few stand out from the crowd, but you can't beat those big companies that make those "gotta have it" pieces.

    I want to own something "A&F-esque", but just don't think it fits my style.

    If only there was something fitted for a man, but looks like it was designed for a woman... Look at low-rise jeans...those were strictly for women only at the beginning and now they made the cross-over for men's sizes and fits.

    Fashion takes time.

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    Dec 20, 2007 1:10 AM GMT
    I had a room mate that worked there. They made him buy AF clothes to wear on the job. After work he would come home and take off the AF and put on his regular clothes... just like they were a In and Out uniform.
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    Dec 20, 2007 4:12 AM GMT
    I love ExpressMen clothes, but I won't argue that they weren't better under Structure. Structure offered a more individualized look that Express lacks. But when your options are limited and you can't pay a lot, Express will do just fine.
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    Dec 20, 2007 4:48 AM GMT
    Here are my 2 cents:

    1) I love Abercrombie's music, because it's dance/electronica that I love.

    2) I love the Fierce cologne.

    3) Most of the clothing is WAY overpriced.

    3) It's too dark.

    4) The customer service is crappy. This is probably attributable to the age of the employees and/or their personalities.

    5) abercrombie kids? Really? Really?? Let's hear it for getting kids to be materialistic at a younger age! Yay!
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    Dec 20, 2007 8:03 AM GMT
    If I am not mistaken those campaigns were/are shot by Bruce Weber, Greg Gorman, and Herb Ritts.