The Cult of Abercrombie

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    Dec 20, 2007 2:32 PM GMT
    zDrew... you might not be safe anywhere near me icon_wink.gif
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    Dec 20, 2007 5:14 PM GMT
    StripperRocco: Guess I'll just have to take that chance. ;)
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    Dec 20, 2007 5:15 PM GMT
    meow baby!
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    Dec 20, 2007 5:20 PM GMT
    *spritzes on the Fierce*
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    Dec 20, 2007 5:21 PM GMT
    gggrrrrrr
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    Dec 20, 2007 5:37 PM GMT
    Would you two take it to a room?! Geez.....
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    Dec 20, 2007 5:50 PM GMT
    Yup. Back to the subject at hand. Damarco, agreed about Express for Men. I like the tailored fit of some of their dress shirts, but they don't hold up well, colorwise.
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    Dec 20, 2007 5:52 PM GMT
    The shirtless guy greeters... i feel SO sorry for them this time of year.

    The store at Easton, they wear boxers, some sort of hat, and flip flops!!!!!! And the door opens right out to the cold!
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    Dec 20, 2007 5:56 PM GMT
    Ah, the agony of being objectified for their beauty! icon_razz.gif
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    Dec 20, 2007 6:10 PM GMT
    Chew on this for a bit, fellas.

    When I was managing the store in VA a few years back, I found it odd that of all the stores in my district (eight of them), I was the only gay man working, either manager or hourly staff. Yet, our only male customers were mostly gay men, a little out of the target age bracket (18-25).

    I was told to recruit all the prettiest sorority girls for staff in order to get the hot young guys to come in and ogle them. A & F's target market is young men of college age, but straight guys hardly ever wear the stuff unless their girlfriends buy it for them. The goal in sales (laughable) was 65% menswear, 35% women's, but it was always something like 80% womens.

    We had stores full of really pretty girls and really pretty straight boys on staff. Our customers were straight women and gay men. Did the corporation's marketing strategy go awry, or was this the true intention all along?

    Also, interesting tidbit: while the store managers and district managers were almost exclusively straight men, the regional managers and the overwhelming majority of men employed at corporate headquarters in Columbus were gay men. Things that make you go hmmmm....
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    Dec 21, 2007 2:11 PM GMT
    Overwhelming majority of gay men at headquaters is a gross understatement!

    I know a few of the guys who work there, i have a few fans that work there, I have slept with a few guys who work there, and because of my day job i also know a lot about what goes on inside there...

    With the music they play there... the A&F home office is a bottle of vodka, a few well placed condoms, and a hit of poppers away from being Axis or Tradewinds... or a bathhouse!(please notice other more sundry items are not present on my list HA HA HA HA)
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    Dec 22, 2007 8:06 PM GMT
    am i wrong or wasn't a&f rated poorly in terms of the way they treat their lgbt employees?? that alone is irony enough, but i can get much better clothes that look just the same but cost much less at the salvation army. since i'm not willing to pay $1 for mucked up jeans, why would i pay $100?
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    Dec 22, 2007 8:20 PM GMT
    clones
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    Dec 22, 2007 8:36 PM GMT
    I like their clothes when they don't make you appear like a walking billboard. Personally, I think teens and twenty somethings can get away with that but at some point you need to hang it up and move on. The same goes for the ridiculously distressed jeans...just seems a rather age appropriate look. About the only thing I will get there is a polo or button up. They tend to fit great on a well built guy plus there usually isn't any wording on it icon_smile.gif
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    Dec 22, 2007 10:56 PM GMT
    In the 80s it was Polo. In the 90s it was Tommy Hilfiger. Now A&F will fall away to another clothing company that will put a new spin on the same old American Myth that the masses will buy into, hoping that a certain logo will remove them from their unremarkable, common lives and somehow bring them closer to the shiny, happy [predominantly white] people that live in Conneticut manorhouses or Park Avenue penthouses, attend Ivy League colleges, go sailing in Maine, and summer on the Riviera. Same shit, different decade.

    Brooks Brothers, NYC, was selling the exact same clothing to the silver-spoon set at the beginning of the LAST century and that is the very same look and "privileged lifestyle" that Ralph Lauren was clever enough to repackage, market to the masses and become extremely wealthy doing so. Ever since, other brands have been trying to duplicate his success with the very same clothing and marketing. It's classic, i.e. it was meant to be un-fashionable. It's as "hot" as a Brooks Brothers seersucker suit.

    Having lived in Montreal, London (UK) and Belgium for most of the last decade, the only guys that I see wearing A&F across their chests are those that have been to the States. And before A&F – a mere 5 years ago – the "hot" brand that assimilationist gay boys would buy as a souvenir and brandish as if it were "the shit" was Old Navy. Now who doesn't find that laughable? I sure laughed when Old Navy opened here a few years ago. Shockers on me! I was expecting the shop to be very "gay" à la Abercrombie – and this was before I even knew of A&F! The two brands have exactly the same connotation for me: generic. Neither is more desirable or glamourous than the other, except one sells the same dirt-cheap-to-manufacture rags for many times more.

    I've never been to an A&F shop, other than the short-lived one we had here in Montreal over 15 years ago when they sold terribly naff, high-priced golf wear for old men, and leather ottomans in the form of elephants (for lord knows who). I didn't find them sexy at all back then – think Marks & Spencer crossed with Bombay Company – but I do remember coming home and recounting how'd I'd seen an 18" leather elephant that was selling for $2,000.

    I find it sad that the more insecure people are the bigger and bolder the logos they want to wear. As much as I love the Dolce & Gabbana styling, including their publicity and runway shows, I have to laugh when I see guys that have no sense of style whatsoever strutting about like the own the neighbourhood because they're wearing an ill-fitting t-shirt with huge inititials.

    It's doubly laughable when a fellow does have style and the disposable income and yet still willingly spends his money to look "ghetto". D&G, and every brand that's trendy with the younger demographic, is nothing more than regurgitated street-style that teenagers and hipsters have been rocking for at least two years before these "designers" brand these youth trends as their own creations and sell them to those that believe that two queens in Milan can make them young again.

    Wearing Abercrombie is being elitist? *Scoffs* It's been centuries since sheep were considered prestigious.
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    Dec 22, 2007 11:37 PM GMT
    ouch!

    I second that! Except from my much more insular world experiences.
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    Dec 23, 2007 2:39 AM GMT
    You know, Aero, nasty and scathing go so well with the holidays...

    ...it's just clothing. To each his own, right? RIGHT??
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    Dec 23, 2007 2:59 AM GMT
    The OP asked "so what do you think?"

    Voilà.

    By the way, I didn't find your online foreplay, halfway up this thread, particularly "holy" or "festive" either. To each his own opinion.
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    Dec 23, 2007 6:19 PM GMT
    StripperRocco saidI have only ever own one A&F shirt... though i would LOVE the one that was all controversial with the two Wongs Chinese Laundry.

    I have ONE pair of their jeans. Mostly their jeans don't fit the male dancer's lower body. The work we do causes our legs and butt to never be proportionate to a dancer's waist.

    I would like to wear their stuff... but alas i don't


    Amen to that. I love what dance has done to my body, but finding clothing that shows off my assets, (pun intended) can be a challenge.
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    Dec 23, 2007 7:39 PM GMT
    We call it TOFA: To Old For Abercrombie

    lol

    I don't care what it emphasizes or how great it fits, goto your tailor and get your shirts taken in and pants hemmed.

    Personally I'm not an advertisement and I don't do anything to help me fit in.

    We hate whoever wears it.
    Grow up and get your own style, right?
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    Dec 25, 2007 8:18 AM GMT
    whenever I see someone over college age wearing it it makes me think "Peter Pan Syndrome"

    I personally don't shop there anymore because I've found other places to shop that are better valued (you get more bang for your buck) and lessens the possibility that I'll run into someone in my exact same outfit.

    I used to work for Hollister (A&F Co) as an undergrad and had to quit because I worked with some people that couldn't pour piss out of a boot if the instructions were written on the bottom. The corporate culture of that place was one of those situations where I felt like I should be taking notes for an ethnography it was so odd.

    I think the stores are incredibly camp and an assault on 3 of my 5 senses, but I will go in if I need to scope a hot employee or jam to a song they are playing. Also I have a pair of cargo shorts from there that have this cool extra pocket and I'll wear them every summer until they disintegrate off of my body (and they've started, you can see my drawers in one place but they're clean and cute so I don't worry). I guess I can't hate but they're not getting any more of my money, I guess regarding the "image" they're selling, I've seen the emperor has no clothing.
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    Dec 25, 2007 9:18 AM GMT
    I'm not gonna lie, i'm partial to their stuff.

    then again, i worked there for a year. it was a huge compliment, [not to mention ego boost] being placed in the front. but it gets old fast. standing in the same spot for 5 hours saying "Hey! Welcome to abercrombie, did you check out our shorts today?"

    minimum wage was not worth it, so i quit.

    but all they say is true, the things about attractive people in the front, now so attractive people in the back .

    their stuff is cute, and comfortable, but i would never consider it a style. now i use their shirts as gym shirts and sleep shirts.

    though i'm not gonna lie, i kinda loved the music. and the discount wasn't horrible! icon_smile.gif
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    Jan 01, 2008 9:57 AM GMT
    I do have a couple of AnF and Hollister tees. Some of their stuff's alright, and the fabric isn't bad. Some of their stuff looks just plain ratty, and I wouldn't spend that kind of money on it.


    I have never once stepped into an Abercrombie store. I was in London over Xmas, and wanted to have a peek out of curiosity, but couldn't find it.

    There's a store here in Aus that sells their tees for A$49, and jeans for A$89. Hollister is about half the price. I've also bought some tees in Asia, where most of it is manufactured, for a few dollars.

    For the prices that AMT87 mentioned, there are much better brands and better quality/designed tees and jeans etc you can buy in the UK/Europe.

    G-Star is normally quite expensive, but I headed down to Selfridges after Boxing day and bought quite a handful for under 50 pounds each. Same goes for Diesel, Energie etc

    I lived in London for several years as a student, and Selfridges never disappoints. Their sales was the only time I could buy a pair of Firetraps or Diesels.



  • GQjock

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    Jan 01, 2008 10:23 AM GMT
    Actually...
    The A&F LOOK is pretty easy to achieve
    without the price
    It's pretty much the early nineties grunge look
    with a consciousness on the body
    Wear the big over sized tee...but cut the sleeves
    the big baggy pants ... but make the tee shirt short so there's the space showing between them

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    Jan 02, 2008 6:55 AM GMT
    .. In my opinion u don't need to use a trademark just to make happy society, u just need to wear what u like. Even if is not Abercrombie. It's true that those kind of t-shirts make u look muscled, obviously if u work out, but also exist another kind of t-shirts that can make the same if are tight too.
    Abercrombie could be a well looking athlete man if u are talking about the trademark, but also could be a fat boy trying to fit in a muscled group. REMEMBER..Advertising make big efforts to persuade people. Don't be easily a new media to show the trademark!